How do you keep a visitor after the headline attracts the homeless?

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When customers are attracted by our headlines and come into our articles or websites, what should we do to keep the viewers? Dry transport I think the key or rely on content, then the site should do what content? How can I tell what my site should be? In fact, such a question is really difficult to answer, Because so far I have not found any quantitative formula to calculate or to measure. Dry transport through three posts to the content of the article should pay attention to what and everyone to communicate, today from the content of how much to communicate with you, about the content of how much I think can be considered from the following:

Learning from competitors

I think this method is the most direct, then how do we get the content of the competitor? Dry transport think you can start from the search engine, such as we can open Baidu's Advanced Search (http://www.baidu.com/gaoji/advanced.html), the following figure

In the "Include all the following keywords," Enter the key words we need to compete with competitors, and then choose the keyword location "into the page title", in-site search (refers to the limit to search for the specified site) after entering the opponent's domain name, and then search. Take the A5 Webmaster website as an example (admin5.com) after filling out as shown in the left image, after clicking as shown on the right image:

Some people may find this more troublesome, then we can use some search engine optimization tools to query revenue, such as webmaster tools, so you can easily and quickly get the collection of major search engines, such as the input we are very familiar with the A5 webmaster Network for inquiries, you can get the following results, as shown below:

Using the above method, Seoer can know the competitor's content more accurately, and then evaluate and improve the content of his website.

Second, according to user needs

We can notice that sometimes the site's interactive function to do bit, then the user will tell the Site builder what they need, and to participate in creating more content, such as our well-known Baidu encyclopedia, Baidu know, Baidu Library, and so on, the following on Baidu Encyclopedia as an example (baike.baidu.com) It is based on the user's needs and user-generated content. The following figure

Any user can create, modify, edit and perfect the entry on Baidu Encyclopedia, this is undoubtedly the best content scale to determine the way, but how to use this to attract more users to participate actively, dry transport think is still difficult.

Of course, for some small and medium-sized sites, you can also build a similar encyclopedia of Baidu Wikipedia channel, to attract more users to participate in the construction of content, such as free encyclopedia program or free question and answer system, the following figure.

On the determination of the size of the content of the article, dry transport can think so much, I think you webmaster or seoer should have a general understanding of the content of the site, tomorrow I on the content of the article should be the direction of development and we continue to explore.