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With the rapid development of the Internet today, many small and medium-sized enterprises have transformed into the network marketing industry, want to expand their business through the network platform, improve sales performance and profits. According to relevant data shows that the current domestic engaged in Network Marketing (E-commerce) enterprises have millions many. Although so many enterprises into the network market, but the real money, stable money, the realization of the brand is not many enterprises, this is what the reason? The chief is that the enterprise lacks the talented person who really understands the network marketing, the network marketing needs the skill and the strategy to carry out. So what exactly is to be done?
What to analyze before SMEs look for potential customers through the Web:
Check that the small and medium-sized enterprises engaged in network marketing can not blindly input and implementation, but to seriously analyze their own industry market, product market, product characteristics and customer characteristics, business to make money first to take the customer as the center, seriously to try to figure out the psychology of customers, cast.
For example: You are selling furniture business, then first of all to analyze your target customer groups are what people, the target customer groups generally do on the internet what they do on the Internet some behavior. When these questions are clear, the next step is to show the content of your products and services in front of the target audience and let them see it so they have the opportunity to order.
What do SMEs need to prepare for their customers through the Web:
Website Construction is one of the basic tools for small and medium-sized enterprises to engage in network marketing, the website is like the Electronic Business card on the Internet, it is the most basic Internet platform to connect the target customers and enterprises, so the enterprise needs to build the website well first. Second, the quality of the site directly affects the enterprise network marketing effect. Because now most customers buy online, have a contrast psychology, like in a certain industry at the same time to find several enterprises for products and services in contrast, which do well, the greater the chance of customer choice, and the site is the customer contact with enterprises and products, the first impression, so the site is critical, Check Hongjiang think enterprises in the construction of the site may want to spend a little more money, to find a network marketing companies or individuals to do the site, not blindly in order to save costs, casually find a network company to do a website, the results can not bring profits for the enterprise. Many enterprises have little content, empty content, and some of the content is no readability, customers are not interested, so try to think about the content of customers like.
A very simple example: you spend 1000 yuan to do a website, but the site can only earn you 100 yuan per month, but if you spend 5000 dollars to do a website, but the site can earn you 30,000 yuan per month, so the charge to determine the quality, quality decision grade, the grade determines the efficiency, The key is to see how business owners to understand and see.
In addition to the preparation of the site, the enterprise can also prepare to recruit a person responsible for daily updates and maintenance of the site. Every day for the website updates content, product information, enterprise dynamic information and so on, over the cumulative, the site will be in search engines have a good ranking. The greater the likelihood that users will search.
Small and medium-sized Enterprises do network marketing Several common implementation methods:
At present, the general small and medium-sized enterprises do online marketing methods have three kinds: Baidu bidding, SEO and network promotion, there are three kinds of simultaneous.
The quickest way of course is: Baidu bid.
The cost of this method: bidding cost + website construction cost about thousands of yuan.
Profit: This is not good to say, to see the promotion of what products, product profit, but, in general, enterprises will not lose money, make more money less problems, if you know Baidu bidding skills, it may be more you earn some. Before I helped a furniture company to do Baidu bidding and network marketing, a year from the online orders more than more than 4 million, and enterprises in the online investment costs about 80,000, ruthless earned a sum.
Example: Once I have a client he is a company name, personal name, I helped him to do a website, and then help him in Baidu to do the promotion, daily consumption of 200 of promotional costs, about 5 or so consultation, a day can deal 1 single or two single, a single is a few dollars, many tens of millions of dollars, a large profit. Also have to do those who profit small customers, each single profit a few dollars, every day can sell dozens of single, also make money, but no more than the former.
Baidu's current number of customers bidding more than 600,000, every day with the people of Baidu billion, as long as your information can appear in front of Baidu, users can search, then you will have the opportunity. However, at present, many enterprises do Baidu bidding or no results, many enterprises are put into, no effect, continue to burn money, what reason? For detailed reasons, please take part in the article "Search Hongjiang: Baidu bid Promotion account optimization skills"
The second free method is: Search engine optimization, that is, SEO. There are a lot of companies doing this now. But no Baidu bid is quick, but this is free.
The cost of this method: Labor costs (that is, workers ' wages) + website construction costs
SEO optimization, need to have a few people who understand SEO to long-term operation, execution in place will soon be able to achieve profitability.
Profit: This method of investment is not big, once the profits of the transaction is relatively large.
In addition to SEO is also a network promotion, through the Third-party platform to actively promote their own products or services. such as information release platform, blog promotion, micro-blog promotion, forum promotion, bar promotion, QQ promotion, mail promotion, database promotion and so on to meet the needs of potential customers. Each kind of promotion method has the very good effect, also has its skill, due to the time relation, temporarily does not say each kind of promotion way the skill, please pay attention to my next article, may also consult me qq377813833. The above is what I share today, I hope to help you! Grasp almost the implementation of E-commerce bar. Opportunity waits for no man.
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