How to use micro-vision for brand promotion?

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When it comes to micro-vision, it may not be familiar to most people, or even heard of it. Before looking at the Webmaster Circle There are many people in the discussion: "2014 is the year of mobile Internet, is the micro-vision year, micro-vision will become the next micro-letter?" In fact, as always, Tencent continued to maintain the "fortress to the end" of the tradition, Tencent Micro-vision is not the first, foreign countries have already vine, Keek, Instagram and other applications in the former. Among them vine fame is high, the user can take 6 seconds of video and share through Vine, many foreign brand manufacturers through Vine to put ads.

What is micro-vision?

Micro-vision is a new application launched by Tencent, positioning short video sharing community. Based on this application, users can take a 8-second video clip and share it with the video community, while supporting the sharing of micro-trust friends and microblogs.

Second, the advantages of micro-vision Marketing

(1) Social relations chain

The use of micro-vision for brand promotion, you can grasp the micro-vision Tencent can rely on the social platform, including micro-letter, mobile phone QQ, Tencent Weibo, QQ space, etc. are gathering the user's social relationship chain. For users, more natural content can be spread to different social networks than to fans. In particular, the seamless connection between micro-vision and micro-letters. This is also not easy to imitate other products side.

(2) User experience

Video is not only publicly shared, but some videos can only be shared with specific users. To provide users with a shared privacy, will allow users to shoot video has more free space. This innovation will be the direction of the micro-vision in the product level, improve the user experience by increasing the multiple selectivity of sharing, and easier to be accepted by more users.

(3) Small and beautiful

Current social platforms such as microblogs, micro-letters are basically the sharing of words, pictures, voice, and so on, and micro-vision is a "dynamic social language" as the carrier of the "V Social" (video social) concept, to open up mobile social Another possibility, is a supplement to the regular social platform, Wonderful ideas and rich content presentation can make sharing more interesting.

(4) Network bad environment

With the advent of the 4G network era, speed, traffic, such as the limitations of the short video sharing will be minimized or even no longer exist, the 4G era of network will be more applications to provide new market growth space, which is particularly important for video products. Micro-Vision Limited video to 8 seconds, on the one hand is the 8-second form of the most easily formed in the minds of the impression; On the other hand, in China's current network environment, 8 seconds of video compression flow equivalent to a few pictures of the flow, conducive to the sharing of mobile end.

How to increase the micro-viewing fans?

When it comes to micro-vision operation promotion, presumably we are most concerned about how to increase the micro-view fans, this is also a test using micro-video to promote the brand an important parameter, after all, only by more valuable fans pay attention to the distribution through the micro-vision spread of information, to reflect the value of micro However, the micro-view increase in attention to fans is in fact common with other social tools.

(1) Mutual push of powder

Get a lot of attention by paying attention to getting a lot of back powder every day. Add attention when you need to find people who are relevant to their needs, such as you are a fan of comedy, then go to collect some funny large, to find his fans began to pay attention to.

(2) Add popular tags

Daily update not creative, someone gas, forwarding high micro-vision content to fans, add hot tags, so that the micro-view users in search related words will find your micro-vision, when users like your content will generally pay attention to.

(3) Update content regularly

Regularly release high-quality content, encourage the fan to forward, and in the discovery of the latest micro-view column can increase your content exposure rate.

(4) Comments and Gazin

Although the micro-view of the daily limit of attention to 200 people, but comments and praise is unlimited, so we can comment and praise some popular micro-vision, get attention. It's also a good way to guide your fans in the comments.

(5) Recommended to the micro-view official

Post some good videos, choose @ Micro-view official, for example, you send the content of tourism, you can @ Micro-view travel, the release of the pet content, you can @ Micro-vision PET, hair star content, you can @ Micro-vision star, so when the micro-view officials think your content is better, will recommend to the relevant categories of the home page. Greatly increase the burst of light and increase the attention of fans.

This article by Shenkai in broken folding June blog (http://www.pzboy.com/sem/sns/weishi/) published, Welcome to reprint, reprint, please keep this link, thank you for your cooperation!