How should the tourism industry use pictures to attract consumers?

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Visual content is in the best marketing practice in almost every industry. In the tourism is particularly so, because the tourist picture is very powerful marketing element.

The latest and most popular social media sites are now dominated by pictures (such as Pinterest, Instagram), and many hotels play a key role on these platforms because they know the importance of visual infiltration and interaction.

But in many cases, these visual content on the hotel's official website or OTA platform on the effect is very bad, resulting in the loss of sales. But do you know why? Here are some of the most common causes:

1. Picture feeling too old or too small

As time goes on, the computer screen becomes larger and bigger, so your visual effects should be adjusted accordingly! No one likes to look at a 300x300 pixel picture on the 2880x1800 resolution screen. This not only makes the hotel a bad impression on consumers, they will leave immediately and choose other hotels.

The evolution of the computer screen

2. Outdated visual effects

hotel operators usually update the site every two years, so that consumers can see the difference between the scene and the picture when they arrive at the hotel, so that they can see it.

You will have to show any renovations or new décor in the hotel room. This also lets the browsing consumer understand that your hotel has been maintaining.

3. Integration of Multiple media

Many of the hotel's official website does not provide full screen browsing image features. At least for me, it was disappointing when I wanted to look at the picture more closely and found it was not possible.

To make your picture size can be shown to the maximum allowed by the site.

Also, do not allow your visitors to switch pages frequently to browse information in different media. Integrate pictures, virtual scenes, floor layouts, or videos into the same multimedia player.

4. Color is not strong: This is the key point

Believe it or not, color and light can make a great difference in the visual effects of a picture. Photographers have installed school-color software on their computers, and when their Photoshop visual content is displayed on your client's computer, the corrected color may disappear.

The sky may look too blue, palm trees are too green, which makes people believe that these pictures have been artificially modified.

Test the color and brightness of your visual content on different monitors to ensure that this does not occur.

5. Response design Without moving end

This is really stupid. No one likes to zoom in on a page just to see a picture, or you may need to use your chubby fingers (like me) to accidentally touch a bunch of stuff on the page.

6. Too few pictures

TripAdvisor, who published a report last year, said that hotels with more than 20 pictures received 150% more attention. Show all the photos of your room!

Don't just upload a picture of a bed. Bathrooms and other in-room equipment are also important for some travellers.

Summary

You can never underestimate the power of visual content. People want to see neat, straightforward pictures when they book a hotel.

The hotel understands this very important point: the customer's final decision may be largely determined by your visual content. Plan well and create high-quality visual content that will attract visitors ' attention and translate more effectively.

After all, we are shopping with our eyes! (Eileen Compilation)

Via:traveldaily