How to arouse the enthusiasm of the users in the offline activities of the portal site

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For the portal site even if there is a good online activities can not be separated from the support of offline activities, because for our portal community, regardless of your theme is food, tourism and so on, through the support of offline activities can be more stable development. An organization's successful offline activities are conducive to our platform to gather users, improve traffic, popularity, expand regional influence and so on. And we can also see that many portal communities are also very focused on offline activities and actively organize offline activities, but many offline activities are not as expected effect, and the biggest problem is the user's enthusiasm. Imagine the user is not active, we re hot all hot face paste still buttocks. Then in which of the links we can better enhance the user's enthusiasm? The following author to share his experience in organizing offline activities in three points.

One: the theme of offline activities should be targeted

The importance of positioning in any project is understandable, in our online marketing from the macro to the enterprise's online brand building, micro to an online promotional activities, positioning is extremely important. The positioning of our activities within the Organization line should be consistent with their own website or brand positioning, only in order to enable offline activities to play a real performance. Conversely, if the theme of our offline activities blurred the focus, or the activity of the theme of their own website or brand is irrelevant, such offline activities are difficult to succeed, even if the effect of success is greatly discounted. Of course, in addition to the theme, some of the offline activities of the matching program also need to follow the theme, such as you are a local food portal, you organize an offline activities then your prizes can be around some well-known snack food or a gourmet restaurant discount volume and so on. As long as the theme and matching program follow the subject, I think your offline activities will certainly attract a lot of target users to participate.

Second: Offline activities to skillfully borrow "celebrity"

Celebrity celebrities, regardless of online promotion, play an important role, often these celebrity celebrities have a strong call ability. The Community portal is also able to borrow celebrity when organizing offline activities. But here the author says the celebrity star is not the traditional sense of celebrity, after all, as the majority of small and medium sized web site is difficult like 58 of the same city please Yang Shilai endorsement. The author said the celebrity is refers to our social nodes in some of the more active characters, such as those who like to visit the aunt, like to help the neighbors repair computer computer Tatsu, or on our platform those who speak active and respected by other users of the moderator or members, These are very good to motivate users to participate in the activities of the "celebrity", as long as we can draw these "celebrities" for our offline activities to add, you can receive a multiplier effect.

Third: Data analysis in offline activities

Today's Internet has entered the data age, in the Internet data age, only the data analysis to clarify the cause of the problem. This is also true of our offline activities. For example, we want to use micro-bleomycin to promote our offline activities, we need to record the activity of the relevant data, pay attention to the number of tweets, the change of participation, and so on, only with this data we can analyze how to carry out micro-blog promotion to more attract users ' participation. In addition to the promotion model, time is also a key point, such as different seasons, different festivals in the user to participate in the activity of the heat, only through the analysis of these data we can find really suitable for our offline mode of activity. Any conclusion that comes out of the mind by storm alone is unscientific.

Offline activities for the portal site is to enhance user loyalty and viscosity can not be ignored mode, and offline activities is not a simple shout a few slogans, eat meal, sing a KTV can, if you want to successfully plan an offline activities need to start from the user, understand the needs of users to really drive the user's enthusiasm.

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