How to attract users to visit the site two times

Source: Internet
Author: User

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SEO know, when the keyword ranking rise, easy to attract to the first visit, but how to let people visit the site once to remember the site, and two visits? Small series recently studied some, and drew some conclusions, below share with you.

The attraction of the first visit

To get people to visit the site two times, of course, it's the first visit. Attract people to visit the site for the first time, the network has been countless, the most extensive approach is to do a good keyword and long tail keyword rankings, ranking up, search for the words of the people will naturally click, and for the first visit. The next two visits to our audience are the focus of this article.

Two hits: article Quality

Users in the search to the article, the most concerned about the nature of the article is the quality of the articles, if the composition of the article too much water, poor quality, I believe that needless to say two visits, this article users will not be read. To do the quality of the article, the method is also a lot of, in fact, if the SEO intention to put this keyword article ranked higher, then the requirements of the article content is the best original, and original quality to relatively high, good writing is a point, the article point of view also need to attract people. If this keyword can not be made original, then the network editors in doing this article also need to follow the false original principle, the first paragraph and the tail paragraph needless to be original, the content of the article should be enriched, it is best not to be completely excerpted from an article, and the article order to smooth, not qiatouquwei.

When this article quality to meet the needs of users, users will naturally not have much aversion to the site, but also interested in the next contact with the site.

Attracted two visits: article page inner chain

Generally speaking, the user search content purposeful more clear, for example, search "Papaya's breast function", the nature of the article on the pharmacological action of papaya introduced detailed. But does papaya only have breast enhancement effect? Can breast food only papaya? I believe that the user's curiosity will not only be satisfied with the "role of papaya breast" this view.

Then the article page inside the chain is particularly important. Generally speaking, in addition to the blog, post bar, the article page generally includes the content of the article and many sites within the chain, the chain contains many other information and news. If you can do the site within the chain of information related to the article, for example, said earlier, "the role of Papaya breast", if the article in the chain has a message for the "Breast food market point, so that you can easily have the perfect chest" article, I believe users do not mind clicking this article again, to obtain a more comprehensive breast food knowledge.

Two hits: Channel Home

Some users after reading the search article, will have a certain interest in the article related channels, such as search eyeliner how to make up the user, the beauty of the knowledge will be curious, then naturally they may be the beauty channel to view.

A watershed that is important at this time can be reflected. Many sites in the channel page has not been optimized, the channel page display content is such as the following (to beauty channel as an example): "How the eyeliner is appropriate"; Which cosmetics can be whitening "" cosmetic injury skin How to do, this kind of web site is directly to the long tail keyword as the article, although the purpose is clear, but no aesthetic title to the channel home landscaping without any help. In addition, the channel picture of the display small series will not repeat, I believe that no site will make their own web site is composed of text.

Small series is located in the ping ' an health network is currently in the Channel page optimization, although the effect is not obvious, but also have experience: in the release of Long tail keyword article at the same time, do not let these long tail keyword nets on the channel page on the display, can be on the channel homepage, as far as possible the title is beautiful, the article quality is high, can let user produce "This article is good" article.

To sum up, the channel home on the display of the article, you need to be the title of the beautiful, such as "x retro hairstyle to create a big bride", not only embodies the article keyword is "retro hairstyle", but also gorgeous. In addition, to be able to channel the first page of the article, the content is also to be carefully written, false original is the most basic, original for the best.

Believe that users have seen gorgeous and practical channel home, but also to the strength of the site has a certain understanding, if the need for this type of knowledge, there will be a great chance to visit this channel again. Even the people who often need this kind of knowledge, directly to the channel Home collection is also possible.

Two hits: Home

Homepage of the website attracts the user two times to visit the practice and the channel homepage is similar.

The difference is that the content quality of the home page is higher than the channel home page, the article best can be original, the title should be more attractive.

And, SEO great attention to master the content of the site home page update cycle, it is best not on the rise of the first page of the contents of the whole change, and never enough to let an article on the home page for more than one months. Small knitting in today to visit a website, on the home page unexpectedly are some July or August articles, really let me feel no language, there are worse, the title of the homepage headline obviously has "11 National Day Guide", a look to know the website is not nobody tube, is the editor lazy. Such a site, to the user's feeling can be good where to go? Under the reference of those better websites, how can users come to these outdated websites.

The above is a small compilation of old material summed up to attract users two times to visit the Web site method, perhaps summed up is not too complete, said is not very clear, if there is not enough please advise. The above information by the Ping ' an health network http://www.panjk.com/starting, the article only for the old material of their own views.

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