How to avoid misunderstanding in website operation

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Many webmaster like to do one thing every day is to see their own site rankings and weights, included, as a webmaster, seems to be a common obsessive-compulsive disorder. So the changes in the site data are always affecting the webmaster's heart. When the data has floated, many stationmaster's psychology all along with it the great sadness to suffer greatly. Many webmasters insist on doing SEO for many years, but the effect is not significant. In fact, the process of SEO, there are many misunderstandings.

Search Engine collection steps are crawling and crawling through spiders, and then to the contents of the index, the next keyword processing, the number of spiders crawling more, the likelihood will be higher. After crawling, the keywords are indexed and ranked based on the ranking algorithm, and then finally displayed on the user's desktop. Therefore the website keyword does well, is often the website successful operation key.

Therefore, the increase in traffic and corporate efficiency are inseparable from the key words. But the more keywords are not the better. Keywords are too piling up, the description of the site is often not necessarily associated with the keyword, and is likely to be far more than the normal number of keywords on the site. Good keyword Although is half of success, but the result of keyword piling is, will let search engine mistakenly think that excessive optimization, easy to lead to site down right, by K. Extremes are the reason.

Keywords should be reasonable choice and settings. Keyword is the site optimization of the important core, to maintain the stability of the key words for the site's stability and improve the weight of the important significance, many webmasters mistakenly think that the choice of keywords, of course, should choose "hot keyword", because popular means that the search volume, will bring more traffic.

In the process of optimization some webmaster temporarily see the current keyword effect, find ways to cater to the popular search terms and the existing keywords are constantly changing, but after the changes will really bring the site optimization, improve the ranking effect? I'm afraid not. And a likely result is to go to its opposite, that is, the search engine punishment. The result of the punishment is that the site will be down the right and review, the most obvious performance is to use site command to view the site included when the home page from the first disappeared, the site's collection gradually declined.

At the same time also has a realistic dilemma: the most popular keyword competitiveness, it is difficult to do the ranking of these keywords, so according to the location of the site, choose the right site of reasonable keywords often bring unexpected traffic and rankings.

How to lay out keywords? The key words must have a reasonable density. The main keyword, hot keyword and long tail keyword optimization should master its rules. Layout in the Web site in order of precedence. In general, the main key words are mainly placed in the title and site description to do, the most popular keywords on the site description and columns to do, and long tail keyword is mainly placed in the content of the article to do. Industry believes that the density of keywords = keyword occurrences/Article total number of words. Roughly floating around 5%-7%. The distribution pattern is worth following. But also follow a principle is: do not deliberately add, affect the readability of the article.

More refined, said in the page title, use keywords, and keywords should be complete and accurate. Strive to appear in the content page before the first 100 words. Export links and external import links on the page use keywords to do anchor text. Key keywords should be the skills of repeated appear in the title tag, the keyword in the title tag in the order is also the order of the weight, so the higher the weight of the former keyword. These skills and actual combat experience can be used for reference.

Webmaster SEO related to the program, and server-related, in which the stability of the server naturally also affect the effect of SEO. And the domestic well-known IDC service provider China Connaught Network came in to launch a series of stability and speed known as the United States server concessions for webmaster SEO process to remove the obstacles.

SEO can not blindly pay attention to theory, because Baidu ranking algorithm in constant change, as a webmaster, have to grasp its ranking and collection rules at any time. SEO practical way still need to grasp the rules in the real world, the ranking of the theory of paper still has a lot of limitations, SEO needs to personally fencing, in the day-to-day research operations, and constantly summed up, to grasp the essence of SEO.