How to build a marketing-oriented enterprise website

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The new century, the Internet will enter a new stage, the development of information technology to drive the development of other industries, the industry will be more in-depth integration and infiltration. More and more enterprises have begun to recognize and act on the cognitive stage of the Internet.

Enterprise's homepage is the enterprise to display the image on the Internet The portal, is the enterprise carries on the electronic transaction the base, is the enterprise on-line "the Home", the design makes an excellent website is the establishment station enterprise successfully moves toward the Internet the important step.

The website construction content includes the webpage design, the webpage production, the virtual host construction, the website program development, the website promotion and so on.

The network can bring to the enterprise no geographical, no country of a large number of customers, bring you unlimited business opportunities. In order to obtain the industry's leading position, in the face of constantly emerging opportunities, enterprises to establish a feature of their own, beautifully perfect, set a variety of functions in one enterprise website, especially important. So in the current how to use the network to provide after-sales service and customer resource maintenance, as a modern enterprise should be considered in the current urgent issues. The rapid arrival of the network era has accelerated the network of enterprise sales and communication. So a company has its own website and so on the network a stronghold. Customers can understand your business through the network, your products, related to your company's profits.

In today's internet age, a company without its own site is like a person without an address, a store without backyards. Today's business is dominated by traditional business methods, and many companies are not aware of the danger of being eliminated because they are not adapting to the economic development environment. However, with the advent of economic globalization and e-commerce economy, if enterprises still cling to the traditional mode can no longer adapt to the trend of economic globalization, corporate Internet and E-commerce is an unavoidable reality, when your competitors are sharing information through the Internet, through e-commerce to reduce costs, When you expand your sales channels, you can only miss the opportunity.

Corporate websites can be divided into internal and external websites, enterprise internal website can let enterprise departments, and even employees to collect information on the above, increase the understanding between the departments and coordination, increase the staff of the company's identity, to help enterprises improve management efficiency, corporate external sites can help enterprises to establish image, promote the enterprise's products , to increase the sales opportunities of enterprises, to provide services to customers.

Although there is no web site enterprises can carry out e-commerce, but this is equivalent to the streets of mobile hawkers, can only hit a gun to change a place, customers are not easy to find you, it is not easy to trust you. and the establishment of their own website is different, it is equivalent to the company has its own façade, enterprises can fully display their own.

It's not that all businesses should build websites--especially to build independent websites. This depends on the type of business, also depends on the enterprise product situation, also depends on the enterprise and its partners, as well as the technical level of the enterprise. Generally speaking: If your business is direct to consumers, and brand image is important to the product sales of the enterprise; or, while your product is mostly business-to-business, but the product information is large and often updated (such as computer products), you should consider setting up a website. However, if your product is a standardized product, such as metal raw materials, then the enterprise can completely through the electronic trading market to carry out e-commerce, does not necessarily need to establish their own independent web site.

How do you build a successful website? The most important thing for a successful website is planning, not technology.

First of all, you have to be clear about the purpose of your site, you build the site is a temporary fashion, is your hobby, or your real business? We have seen too many failed websites, and we often hear people ask, "Why don't my Site make money?" In fact, the reason is often very simple, these sites become the site editors show off their talent, is not a real business.

A successful business website should be marketing oriented, and planners should consider various factors:

1. Further clarify the purpose of setting up your own website

According to their own products, sales channels and sales targets, etc., make clear that your website is information service type, Sales type, sales service type or comprehensive type, the website for Enterprise customer and the website for individual consumer is completely different, even for the website of individual consumer, not all need to sell goods, And not all products are suitable for online sales. For example, the focus of the site for enterprise customers is its role in the process of cooperation between enterprises, and does not need to be like the consumer-oriented web site as much as possible to increase browsing rate, another such as Coca-Cola, Kodak did not sell products on the Internet, the site is just their image, provide customer service is part of their overall marketing strategy. Another example, on the so-called "online survival 72 hours" activities in the limelight of soy milk fritters, online sales may be at most only one auxiliary sales channels. Even Yahoo does not initially provide online trading services, it only provides information retrieval, but only now, to provide online shopping malls rental counter services.

2, understand your target market

Is your client a business or an individual consumer, and where do they come from? How often do they surf the internet? What languages do they mainly use? What kind of information do you want to know? What is the main type of browser? The content of the website needs to be adjusted gradually with the thorough understanding to the consumer. For example, if the customer group of the enterprise likes the new technology, the education degree is high or uses the Internet frequently, the likelihood that the electronic commerce succeeds is very high. In addition, the number of men and women in Internet users is also considered. The reason for the success of online sales, such as Dell Computers, is that the market is positioned correctly.

3, clear their competitive advantage

Who is your online competitor? (Online competitors can find through search engines), compared to them, you in the goods, prices, services, brands, distribution channels and other aspects of what advantages? Competitive Advantage can you learn? How to determine your marketing strategy according to your competitive advantage?

4. How do you provide information to your customers?

Where is the source of your website information? Is the information centralized to the site editor to update, publish or be updated by various departments themselves, published? Centralized publishing may be safe and manageable, but information updates can be slow and sometimes poorly coordinated. For example, a product has been sold out, but the site editors do not know, still sell the product online. The websites of several big department stores in Beijing often appear that consumers pay but do not get the goods.

5, Planning good collection and distribution matters

If you are a sales-oriented website, how often do customers buy your products? Are you able to accept cod or online payment (if the purchase frequency is high, preferably acceptable)? How do you distribute your goods? What is the cost and time of delivery? Considering the distribution factor, is your product still competitive?

6. Evaluate your profitability

Is your site a separate business or part of a traditional business? What do you want to profit from? What are your earning power?

If you follow our prompts to think clearly about each of these links and find a relatively accurate answer before building your site, you have a very good start, and the rest are mainly technical questions, including:

(1) for your site to take a good domain name, such as Foshan Network company, take www.foshanw.com such a domain name.

(2) Web site Construction technology options, is built, or rented?

(3) website content, style and speed

(4) Website promotion