How to choose the marketing platform?

Recently, many of the sellers who are planning to do purchasing are complaining that the days are not so good: Taobao's need to say the new thresholds for new sellers, and the arduous task of brush drilling is comparable to that of Guo Jing, Sellers simply no place to stand; microblogging nowadays that point in the active rate of all large, dicey hand and lottery activities; WeChat's activity is actually good, but the question is how thick the cheek to braved the WeChat seal The risk and others deeply cast aside, day after day, take the trouble to brush in the circle of friends? Even if the skin is thicker than the wall, brush on the month will find no friends circle can brush - hid Tencent chase Kill, hide the shield of small partners.

This is reminiscent of a recent posting feeling that he was posted in 2007, "Shopping Bar" sent a post to help people buy watches, after another seven years apart, there are people ask the Dominican duty-free shop Tissot Is not it cheaper? This example is worth thinking about those brands that are struggling to find a marketing platform: When a boss in Beijing Panjiayuan open shop know that to maintain a group of their own fans, for those big boss, big brand, and the choice What platform to carry out their own fan marketing it?

Cut the cracked platform, cutting the user sticky

Compared with other social tools, Baidu Post Bar does not seem to exist as strong sense of existence, each bar independent of each other, the existence of fragmentation. "Cats" may not have been in this life, "Dog", "Huosi Yan Bar," it is estimated will not go to patronize, "and vice versa. Then senior friends, it is impossible to play all the bars.

But if this group of community-based group as the weakness of it, it is wrong. It is based on the division of interests and topics, only let each of its audience to be precise enough. For example, want to beg for adoption of a kitten, even in the micro-blog WeChat brush a month, we do the most is the friendship to help turn, piled dozens of forwarding comments, but the kitten's new home still traces no . But if it is in the "cat" post, the situation will be very different - those who have the will to adopt, in ten days will come to stroll here. The chance of seeing the eye increases dramatically.

For the desire to promote the sellers, as well as corporate brands is the same reason. If you are in the bar to establish a promotion position, and attracted some bar users speak freely in your bar. Well, congratulations, because you may find it hard to find more loyal and sticky fans on the other platforms. The reason is simple - they are directed at you. It is precisely because of this feature, Huawei glory 3C telecom version of the first booking platform to abandon the Jingdong, Yi Xun, QQ space and other strategic partners have been selected in the just launched on the official glory of Huawei paste it. Honor 3C Telecom version of the appointment from June 25 at 10:08 officially started, as of June 30 at 18:00, just 5 days time, booking exceeded 5 million.

The right thing to do with the right person - a must-have, my honey

The overwhelming purchasing party in the circle of friends has become a public nuisance again and again after the "transfer to the All-Party Party." Weibo on the deliberately overblown "advertised" blind choice shows that For those who do not need this information, they can turn a deaf ear to your throat and only end up annoying. Is there any such problem in popularizing it?

Earlier mentioned live seven years of purchasing stickers, if the change of Weibo or WeChat, needless to say seven years, I am afraid after seven days no one is interested. The reason is very simple, on the one hand paste it can precipitate information, on the other hand to "buy it," people have such a strong formal demand for information, the eyes of other people's advertising is valuable information in their eyes, it is also more patient ebb Tide To grilled posts like. Of course, there is a reason that Baidu search engine algorithm settings will allow you to search related keywords pop priority post information, no matter how many years later.

Marketing, is to sell the things you want to sell to buy, paste it is a natural platform for each take the desired. You chase stars, from his paste it to see his every move; you are the loyalty of a brand, paste it must have their latest online product information. Post it with the brand to meet the needs of enterprises at the same time, but also for users to provide the necessary valuable information, to achieve a win-win capability.

More importantly, paste it for the brand, is a natural, excellent customer service platform. The way of multi-point radiation diffusion can maximize the effect of information transmission. The unlimited N * N radiation mode can realize that everybody is customer service. For example, users choose to post their own glory in the product post questions, other users can answer his questions, to achieve a positive interaction. In the interaction, not only the person who asked the question is satisfied, but the person who answers the question can feel the sense of accomplishment that they are needed.

80, 90 ... ... young people will always be regulars

Of course, Huawei and other companies look at it as a partner bar, there is an invisible reason, that is, valued the huge group of young people gathered in the bar. Baidu Post Bar has more than one billion registered users, nearly 300 million active users, including "upstart" after 90 accounted for more than 70%. After this batch of 90, in fact, after 80 "upgraded version", they are more loneliness, but also more resistant to loneliness. Like Stefanie Sun singing in the song: the world sometimes lonely very much need another similar, and paste the bar's biggest feature is to let people automatically according to hobbies, easy to find similar.

These years, people who do not put on bars have questioned whether it is outdated. In fact, "outdated" may be yours. Every day, posted it on the platform has about 100 million new topics, tea sister was the year just been put online, quickly with "Zhang Ze days" it, the reaction rate is staggering. Hi New Age has always been the personality of young people today like Han Geng, Tomorrow may become Du Minjun, Weibo WeChat apparently can not adapt to this rhythm, and interact with you, and will always be the same people. Only paste it to usher in, always make people in the changing preferences to find a new ownership, new partners, each a different post it, for a new identity, boarded a new stage. This is the greatest cleverness to post on, just as you can move from place to place but never leave the city where there is always a place for you to stop.

Baidu Post Bar itself is idle, this year has opened the door to meet the brand settled, the prospects for enterprise platform strategy is also full of confidence. Indeed, in the uncertain future of other platforms, the current choice of small brands, there is really no reason to refuse this has been a large group of young and active users of the ever-accurate classification of the evergreen platform - do not forget, paste the hot bar has continued for ten Years.