How to develop the home website under the economic winter

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In the current economic downturn in the big environment, the housing industry is affected by the decline, home industry is also a deserted. In this context, how to operate the home network to walk through this winter?

Here, we first analyze the home site to achieve success of the key is what? Is there a high quality website? Is it necessary to have a product line down the physical store? is to carry out a large number of marketing promotion? These three points. The home network has already done it. And it's done pretty well in the industry. When we think about these issues seriously, We have to look at and analyse the conditions required for these factors, in other words: These factors will be affected in the context of a large environmental downturn.

It should be said that these factors are important, but in addition to these factors, the impact of the environment can not be underestimated, for a successful home site, when facing the economic downturn of the big environment, the development of more difficult. Of course, not only home sites, other types of sites are also not easy.

The development of home web site is gradually reflected by the impact of financial crisis. With the advent of the financial crisis, the real estate recession directly caused the home industry into the cold winter. This is an unavoidable reality. In this kind of environment, in each big household market is not good under the situation, home site how to develop?

At present, the major home market a series of price promotions, product value-added more and more low, and less profit, and the enthusiasm of the buyers has always been difficult to mobilize, operating efficiency decline. This is particularly evident at the home market at the end of 2008, despite discounts and promotions, But the result is very little. The construction of building materials industry is facing a lot of difficulties. It can be said that no real estate boom there is no home industry developed. The two are one.

In this big environment in the home net in President Zhang Fu new LED, overcome various difficulties, on the one hand, maintain the normal operation of the site, on the other hand to seek the support of the entity store, in the form of membership, effective offline promotional activities. The user applies to the membership card through the website, to any special entity shop, Can enjoy a bigger discount price. It's a lot lower than the usual discount discounts on promotions. Therefore, many netizens go to the physical shop to purchase household products before the website to apply for membership card. Asked where can I use membership card? In order to highlight the advantages of this activity, home network through the ADKC quickly to good luck information network for targeted advertising, Expanded the impact of the home network brand, attracting more members to participate in activities.

For the home site, through the cold winter ushered in will be spring. So, Zhang Fu the new president repeatedly warned us: in the current situation, the development of the Web site in the insistence. It is better to lose money than to keep the membership satisfied. So we see. In many household products stores, Home Network membership card still attracts a large number of customers to choose their own satisfaction with home products. Large to bedding furniture, small to a decorative painting. Can meet the needs of all aspects of the user. though. Now, the public's ability to buy down, become more care about the price of products, but, home network membership card does play a special shopping function, Very popular with users. and home Network membership card is a lifelong effective, can always enjoy discount shopping concessions.

Zhang always thought: the more in the market downturn, the more you have to highlight the value of the site. In this economic winter, the home network needs to accumulate not only the benefit, more important is the popularity. Accumulate the trust of many users. Speak exaggerated, as long as the home industry still exists, as long as the home network and loyal users, through this winter, Ushered in is bound to be a home network another spring.

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