How to effectively transform the enterprise SEO into the profit of the enterprise

Absrtact: In recent years, the concept of SEO is too much, we are doing SEO is not just to do SEO is also our repeated emphasis on the most important. Then how to find effective channels, the site SEO optimization into a profit model of the enterprise station, is my here to explore

In recent years, the concept of SEO is too much, we are doing SEO is not just to do SEO is also our repeated emphasis on the most important. Then how to find an effective channel, the site SEO optimization into a business station profit model, is my topic here to discuss.

In fact, from a macro perspective to see SEO no matter is two points: one: keyword optimization, the second: brand promotion. and keyword optimization, including the goal of keyword optimization and long tail keyword optimization, but in recent years, the goal of keyword optimization seems to be not a blow to discuss the topic, but the long tail keyword optimization more get SEO Pro lai. The second brand promotion, for us to do SEO, the most important is the plan, here we will not discuss this topic, stay to our next article to explore.

So then, what we're talking about is how effective it is to transform corporate SEO into corporate profits.

First: The correct view of SEO is a long-term process.

Can tell the enterprise, SEO is indeed a long-term process, however, this long-term process will not necessarily let you do SEO after a certain success, the reason is very simple, one: starting from the company's own site, you can say, there are not many sites are in line with the right marketing-oriented web site construction requirements. The second: the lack of uniqueness of the company's information, that is, their own things less, there is no novelty to attract consultants and search marketing, this matter worthy of our attention, its third: the quality of the site is directly derived from an excellent SEO optimization program and executive power, the executive force, is not an optimization of a person, But it includes the soft writer, program design and so on a series of personnel.

Second: SEO optimization must be the support of superior leadership

This is what we have repeatedly stressed, here I use an example to share with you, some time ago I took the next immigrant study site, site construction station has four years of time, but Baidu weight is 0, at first, I thought that the content of the site is not original things, outside the chain is not how many, and then after one months optimization, I realized that there were serious problems with the site's organization. When I proposed to the revision of the site, did not mention the support of superior leadership, so that the optimization of our station stopped.

Third: SEO optimization and corporate profitability is actually very simple

In fact, the site to be profitable, do SEO is just one of the most important or look at the site's UV design and website whether there are users want to get the information content, as well as the site is not a real credibility, this is our most concerned about the problem, even if your SEO do a good job, Your website information does not have the true credibility, then all is in vain.

So, one of the ways to look at SEO this issue, from both sides, first of all, do not want to be in a short period of time to the company to profit is to be thought of.