How to use the blog marketing to lead the traffic in hospital network

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People who do medical care know that medical websites are mass produced, which leads to a "blind" user experience. What's the point? The main consideration is that patients in Baidu or Google search engines to find their own information, are a large number of "mirror sites", the mirror here is not to say identical twins, but to say a general template and content of the homogeneity of the nature.

So we have to change a little bit on the latest promotion model, and the blog is a way out. So the way to optimize the blog, the author of Sina blog for example.

1. More quality content, build authoritative medical blog

The author is a medical, so or to narrow the scope to medical blog, medical blog is mainly to have distinctive features, blog personal settings template is best to their own site's motherboard color, this way, can let patients through the blog to the site, there is a reasonable visual sense. Blog has not been the kind of free to put the link, so we do not mandatory add to the link, the author or think that the content of the king, so that the blog's popular Science of readability, high degree of originality, it may be related to the health of the column to be transferred to the home page. In addition, Sina Blog for example, Sina Blog can be set to invoke business, whether it is for business-to-business or medical industry sites, effective traffic in the blog generated dialogue is excellent.

2. Reasonable use of tags (label is a breakthrough, because it is mostly a keyword embodiment), increase access to the site.

Do not know if you do Sina blog when there are found, if you exit the blog, you can see keywords is mainly to transfer your Sina blog Home page article label as a keyword, description is the top of the article to call the first paragraph. When I do Sina blog, the main is to set their own home page article 10, and then a sticky, top of the first paragraph is definitely for personal web site requirements for the description set. Keyword words, to a reasonable layout, in the previous should be done to do the keyword example lifted out, targeted to set the label. Here to remind you, in order to improve the user experience of the blog, it is best to have a clear navigation list, as far as possible, all articles in the column arrangement.

3. Share to other interactive Web sites for more traffic and attention

Under the blog there are a lot of sharing the dropdown, we can be appropriate to share the same type of SNS forum, because before in Baidu rankings to see through everyone to share a medical article has a home page ranking, but also a national long tail keywords. So sharing is also a means of ranking. In addition, we can also send articles on the forum, and then share the blog. This is an interoperability, in the sharing time, we have to choose the same kind of other, do not make a staggered, otherwise the user experience degree is also poor.

This is a more general way of blogging, specifically, Sina as an example, here to remind you webmaster, Sina is the best flow of the blog platform, Tianya blog is the best station Group blog platform (because Tianya blog can carry on the home Page Friendship Blog series), 39 blog is the best medical and Health Blog user Experience Platform, The rest of the platform mining is relatively large, NetEase blog recently has a better inclusion of the situation appeared, Sohu blog as far as possible or in observation, after all, its dialog box calls or his own rely on, controllability is not strong.

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