How to grasp the advertising opportunity of the wedding website?

Now, it's the wedding season. No doubt, at least you know, last year a prospective bride through a large number of wedding magazines, through a large number of Internet inquiries, collected a large number of flowers, clothes and cakes pictures. &http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP;

When the bride plans to marry, about 177 decisions need to be made, and it takes about 3 hours and two times to study and think. She is very devoted to the wedding plan, although she paid a lot of energy and effort, but also saved 40% of the marriage expenses.

She may be young, about 27 years old, and a family with an average annual income of 75,000 dollars. According to the American Marriage Study 2006, there will be 230,000 wedding celebrations each year, with 161 billion dollars spent on wedding-related gifts and services.

Undoubtedly, the face of such a huge market, in the face of so many consumer groups, each advertising business will be echocardiography.

With the development of technology, online and marriage activities are increasingly close. According to a 2006 Questus study, 97% of newlyweds are now using the web for planning, and 93% say they have found ideas and brands they can't find anywhere else on the internet. This is a strong hint to advertisers because they all want to promote marriage-related products and honeymoon package services through the wedding website. It is a huge opportunity for them to do whatever they are doing, regardless of the product they produce.

When we think about the huge wedding content website, Bridezilla has a new and more positive meaning. Sites such as brides.com and weddingchannel.com can serve millions of of grooms. These sites are also increasingly concerned about fashion, beauty and travel information.

In addition to topics related to marriage, these sites also provide users with registration, choice of music and conceptual marriage services. If Dyson, itunes, and custom m&m do not advertise on these sites, they should consider getting involved and your client should do the same.

In addition to display ads, the wedding site also provides a list of sponsors to promote hotels, restaurants and reception venues. At the same time, joint brand competition and special service pages are also popular, but also from the article to advertising to achieve seamless transfer of editorial content. In addition, paid advertising can also be provided, for example, the WeddingChannel.com Web site to provide sponsorship links, and on the relevant pages to provide text ads.

Being a newlywed is the second step in getting married. Once the wedding is over, these sites need to keep users as long as possible. Knot, for example, has launched a Web site dedicated to newlyweds, named the Nest, that provides services such as renting, money-management, cooking, interpersonal, interior design, and offers real marketing opportunities for advertisers.

Imagine that this is an artificial goal adjustment. The goal of the newlyweds, on the one hand, on the site planning activities, on the other hand, may also generate loyalty to the brand. At the same time, he considered what ways to more effectively advertise through products.

Make an online advertising campaign for new recruits, especially to remember that they start early and are innovative. These consumers know what they want, and it's never too late for your customers to advertise to new people.

(Original starting on May 24, 2007: Compiling: Song)