How to grasp the marketing promotion strategy of freshmen in college

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College students ' Market has become a group that can not be neglected in making product strategy, how to pry this special crowd successfully, occupy a place in the fierce market competition, and successfully seize the new school this special group, will become a very important link. Below I simple analysis, manufacturers should pay attention to the main points.

How to understand marketing? The popular saying is that at the right time, the right people, the right way to do the right thing. Basically is three W one H namely: when who what and how.

When is the time, the time is to seize the opportunity to fight a blow. Freshman School, the teaching building is unfamiliar, the dormitory is unfamiliar, the library is unfamiliar, the canteen is unfamiliar, the teacher is unfamiliar, the classmate is unfamiliar, a new environment, full of curiosity. At this time, the brand appearing in front of the newborn will also be unforgettable forever. Like the feeling of first love, all my life in the deepest memory. So at this time marketing will affect students life, is the best time. In addition, the new school, whether it is a freshman or a new student, just came back from home, the ability to buy is certainly not missing, so for those who are more important to the sales performance of the company, New school is indeed an opportunity not to be missed.

Who is a crowd, college students are the representatives of young people, with the expansion of the enlarged enrollment, university education has been transformed from elite education to universal education, China's major cities, 80% or 90% of the graduates can be promoted to university, it is visible to want to do the young group, must do the university student market, that is, the future of the mainstream All the way to college education. So do not treat college students in isolation is the university campus students, should develop, macroscopic view. With the stage, that is, their previous generation is 40-50 years old, it is the most powerful people, the real mainstay of society, and most of the child is only the female, with independence, personality characteristics, but not spoiled. If it is the witness of the achievements of China's reform and opening-up, then it is the biggest beneficiary of the reform and opening-up good economic environment.

What means what you do. New school activities in many ways, whether public or commercial, whether it is the school organization or business planning, whether it is the campus, or the college sex, how to stand out in various activities, get more attention will be the business did not have to seriously consider the problem. The author combined many years of campus marketing experience, General talk about the new school activities of understanding.

From the form of activities, whether it is school activities, or business planning activities have two types of most popular students. One is, entertainment, such as singing competitions, music parties, draft and so on. The other is sports, such as basketball, football or sports, because the two kinds of activities, whether from the degree of participation or ornamental are very strong. Suitable for all people, with the widest impact and communication. In fact, the influence of entertainment and sports in the society is also the mainstream of today's marketing tools. In addition to these two categories, other activities relatively narrow public, suitable for special interest groups such as debate, entrepreneurial competition, animation contest and so on.

From the nature of activities, activities are divided into public and commercial activities. Commercial activity is the naked propaganda product, has no connection with the university student activity. For example, Roadshow, sale. This kind of activity is also very suitable for school freshmen to do, such as each year's various bank cards, mobile card processing, basically is the scene to do, because the students are also more convenient, do not run far to the business hall. And businesses have been thoroughly affordable, why not?

How it means. What is the market, not just buy people + purchase ability + Purchase desire? So much to buy people, plus a good buying ability, so how to stimulate the desire to buy it. Simple marketing means not to repeat, price prices, provinit convenient, promotion promotions, Publicralation PR, four elements. Whether college students or ordinary consumers, prices are always sensitive factors, convenient and convenient, needless to say. Promotional means, focusing on the promotion is to promote sales, vouchers, buy one gift, selling phone calls, this is the simplest promotional means, but also the most effective. Public relations focus on the university campus is a semi-open market, organized activities if not with the relevant departments to play a good relationship, not to go, and sometimes through the activities of the student community did not protect, may let the security to drive away.

Let's talk about how to do PR.

Find a professional campus public relations company, Campus Public relations company specializing in the university campus market, with all links close. To find a campus public relations company, save money, labor, worry, strong controllable. For example, the author of the boutique campus, large to the national large-scale campus activities, small to campus roadshow, hair leaflets, posters can be operated.

Two outside to find the relevant student associations, student community enthusiasm is relatively strong, but often because of class and other reasons, delay things, in addition, in the campus is the smallest voice of the organization, often do activities during the drive out, make all aspects are very embarrassing.

In short, the new beginning of the marketing strategy simple can be summarized as follows, positioning accurate, rapid attack, grasp big put small, effect-oriented 16-word policy. Think good what to do, quickly do not delay, to the results of the effect of guidance, do not haggle over the loss of aircraft.

(Boutique campus)