How to improve customer clicks on the compilation of the title of the commodity

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Reprint a very interesting product description strategy:

In the process of E-commerce website operation, how to attract customers to click on your products is a more important issue. If you write the title is more attractive, then he clicks more times, because of the number of clicks, then he browsed more pages, will inevitably make his purchase increased the chance of increasing.

Generally attract customers to click the method is often to add text ads or picture ads. This involves a very important question, will your title write to attract customers to click?

How does an E-commerce Web site write a product title? Talk about some of my feelings.

First, you must understand that a good website title or product title pursues a balance between information transmission, novelty, seduction and reverie. Of course, a title can not all contain these four points, generally reach 3 points is very good.

Book back to the story, casually find a few Taobao, Alibaba and other major shopping websites home page title, analysis, tell you to improve the way to click:

1. The general normal title is:

British cashmere coats are full

Information transmission: The Origin of London, England, cashmere texture, style coats.

Novelty point: N

Temptation: There is a price reduction

Reverie: The four words of the full on the reduction of each of you p friends experience, is not a kind of snapping up the feeling, as if there is a kind of picking up cheap, very lively, flocking to the feeling.

Daphne Belle Boots 20 percent

Information transmission: Brand Daphne, kind of shoes.

Novelty point: N

Seduction: Daphne 20 percent is a temptation in itself.

Reverie: Because of Daphne's brand value, this innate temptation and reverie. is to convey a cheap meaning.

2. Call you--by adding explicit audience attributes to achieve the purpose of attraction:

"The most Wanted Christmas gift of all."

The goal is to have a target of the same type, which is like telling the browsing viewer, "This is for you!", which can attract two categories of people, one named in the title and one for those interested. For example, "after the Non-mainstream beauty standard equipment", the title will attract 2 categories of people, the beauty and a group of lustful men (including himself, hehe). Why is this effect, which is equivalent to someone calling your name, will certainly attract your attention.

We can add user attributes to the front of the product:

For example, tea, can add "filial piety necessary, send parents of the top good tea." Clothes, you can add "afraid of the cold" mm must, cashmere warm most cost-effective "and so on!"

Another effect of this method is that you can screen your customers: What kind of people you want to attract, add what category, this way in the advertisement to join the most "graduation year, have a car", it is definitely the product is designed for college graduates.

3. Marrying--comparative law achieves the purpose of attracting audiences:

For example, this is a title Taobao: Clinique than the counter to promote lower. Through the comparison reached an attraction. This point may be understandable. But the secret of this comparative approach is that you have to find the target of comparison, you also see my title said, the important thing is marrying, such as the title, and the counter to promote comparison, one of the people's mind that this is cheap, and secondly this is more credible (if you change to "than factory price is still low", That might make you feel like a liar or a fake, Jerry. )

4. Find hot spots-through hotspots to attract customer clicks.

Leong Weight Loss Private package with hot spots to attract customers Click, there is nothing to say.

5. Scare you-through intimidation to attract customers click

"Beware of eating oranges and eating bugs," the headline is typical of intimidation. But the title of the powerful place is combined with intimidation and hot spots.

6. Bragging no taxes--appropriate exaggeration can also improve customer clicks

The most crazy n times ever sold off, it can be said that the appropriate exaggeration is also a more useful method, this method if the use of a better point is to add a commodity attribute, to Taobao this title for example, the most crazy in the history of the product to deepen the goods several times this attribute. Based on the fact that the exaggeration, the effect is very good. And a very good recent post, "The Jedi counterattack---my experience of overcoming poverty," is a bit exaggerated.

First summed up so much, in fact, I wrote this article in the process, I really admire Taobao, originally I opened 5 pages, want to find a different category of title, but Taobao home on all found. When I was chatting in the group, I often hear a feeling, that is, the success of the big network by the money to hit, in fact, if you carefully analysis, you will feel that these large sites, big web operators, the details do really well, not a book called "Details of success"? What is the detail, these are the details, Although we can not get as much money as Taobao, but to learn these details, can also bring a lot of benefits.

Recently, someone has been adding me Q asked me about whether to do SEO, I do not dare to write and search engine aspects of things, but can not help but still have to write 2 pens, hehe, set the title when it is best to embed a few hot keywords.

Wen/Wang Head