How to improve the site is conversion rate

Abstract: I believe that every seoer in the Web site marketing, will be very concerned about the conversion rate of the site. Because the conversion rate is the ultimate SEO site can be profitable core, is the key to do a good job in the Web site marketing, and enhance the site conversion rate is the results of comprehensive operational strength of the site. But

Believe that every seoer in doing website marketing, will be very concerned about the conversion rate of the site. Because the conversion rate is the ultimate SEO site can be profitable core, is the key to do a good job in the Web site marketing, and enhance the site conversion rate is the results of comprehensive operational strength of the site.

But there are a lot of seoer in the Web site will have such a problem, that is, the site's traffic has been very large, but the entire site conversion rate is still in the trough, no promotion. In fact here, Seoer have made a big taboo: the content of the website is too fancy. Just like our website is about the hospital operation Marketing, and in order to attract user groups, site content construction diversity, the site was gossip entertainment news flooded, although the flow increased, but the conversion rate has not changed much. Therefore, the content can not be too fancy, or website construction will be easy to put the cart before the horse, and lead to Web site marketing failure, even not profitable. So how do we improve the site is the conversion rate?

The first step: brand awareness, creating a perfect image of the user heart

With the development of the whole social economy, brand effect has become a symbol of the successful operation of a business, it is a kind of intangible assets that can bring profits and add value to the owner, whether it is an enterprise website or a real store merchant, a brand will bring some economic benefits to this seoer or business. For example, when we are sick, we have to go to the hospital, so at this time to choose a district hospital, the brand has played a role. It or the word of mouth, or business advertising, no matter what manner of brand awareness, as long as the famous, we choose is that a good reputation of good hospital, so brand awareness is very necessary. Just like Poly-Mei, just a small site, advertising has done very well. Now almost all female users know that Poly-Mei excellent products represent the Low-cost high quality, poly-beauty products brand set up, the use of the number of users naturally rise.

The second step: to create a full range of contact network, horizontal vertical grasp of user relations

In addition, we do a good job is our SEO website comprehensive contact method. We are doing SEO corporate website, is to do a good job of marketing to promote products, but if we do not have comprehensive contact. We have no way and user groups for good effective communication, the site's profitability will have a certain impact, the site conversion rate is not very good to improve. Web site to create a full range of contacts, said simple and simple, said difficult and difficult. This requires that the site can be trusted by users, but also with the user has feelings. From the vertical point of view, to grasp the relationship between the site and the user, and from the horizontal, to grasp the relationship between users and users.

The third step: do a full range of talent training, provide quality service

SEO is not only a marketing, but also a service, and the center of service, is people. As the service industry of the tertiary industries, not only in a variety of restaurants, clubs can see its shadow, even in the development of the white-hot Internet is also occupy a certain position. A variety of Web sites require different customer service personnel, but ça, regardless of the position of the staff, in the face of user groups, we want to provide quality services. This for the entire enterprise website operation can get very good development, the website conversion rate will correspondingly raise. If the website is a marketing door, then the quality of service is a profitable guide. So we recruit in the recruitment of these talents come in, Seoer also to their all-round training, in order to make our website invincible. Or take a hospital for example, a good hospital marketing site, their site for the user group is a variety of groups, such as good online customer service, online message is the reply, the whole intimate guidance of medical services.

Fourth step: In-depth understanding of user groups, do a good job of user demand market research

As the saying goes, "Customer is God". No matter how our website develops to improve the design, for is to be able to meet the needs of the user groups to promote a good website, so as to enhance the conversion rate of the site, to achieve the effect of profitability. Therefore the user this huge group needs to Seoer before doing the website to have a thorough understanding. The key point is to know what the user's needs are? There must be a market survey. For example, to do a hospital operation of the SEO site, the first to investigate what users need for such sites. You can not imagine yourself, and then began to design the site, if so, you can only say that the failure of the site is a step closer. We only know what users need, in order to be based on all our decisions to provide users with what we are in the site when the lack of construction, what needs to make up. Only in this way, the whole website construction can be formed. And with the formation of the site and slowly mature operation, the site conversion rate will be slowly rising

Summary: Deng Xiaoping said, "No matter black cat, White cat, catch mouse is a good cat". These four steps are only the author's personal opinions, I would like to share with colleagues. The old saying goes: "The painstaking is not negative, 3,000 Yue Jia can swallow wu".