How to improve the user experience in the search engine

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This problem is overlooked by many webmaster, but this is a very important question, he is related to you in the search engine whether the user clicks, you can in 5 seconds can allow users to browse the search results of the user to choose to live your site.

Watched a video from today, feeling quite deep, the user in search engine retrieved results, as long as 5 seconds can choose to trust the site and clicked, but you know this 5 seconds users are doing?

Users looking at your theme, and description, there are URLs, if the three reasonable division, browse the theme 1 seconds, browse your address or 1 seconds, browse your site description is three seconds. In this way, the user chooses a website to click.

In fact, I did not consider such a problem before, but since the encounter or take out to say. Let each individual webmaster have some understanding, first title, the title part to concise, to use the simplest language, describe the entire Web page, then, the Web page description, before doing the station should be for the topic description, do not pay attention to this problem, then you in the search engine indeed ranked very good, but your clicks will not reach the best state.

The user sees the URL to distinguish whether trusts this website, in fact in this network, the user is very not understanding to the network, but they are aware, in retrieves a key word, the natural rank in front, is the industry giant, is separated from the profession not to say, other key words are also quite similar.

In this case, you have to do better than others, you will be in the search engine to get a very high conversion, you can see the search engine as a transformation of the media, it will you want to bring users to your site, converted to your site users, the above three points to do, your conversion effect will improve, Your station in the search engine will also increase the number of clicks.

The next step is to ask the user to stay on your page for 10 seconds when they first visit your site through a search engine. This is critical, because this time to highlight the main body is to improve the experience of search engine users, then how to retain users in the next article published bar. Thank you for the support of Baidu Research Institute. Thanks to ADMIN5 's editor.

Source: Baidu Research Institute www.baidustu.cn reproduced please indicate the source.