How to make your business app more marketing-worthy

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App is now flooded, the promotion of difficulties to become a lot of enterprises, a recent survey found that app promotion costs compared to the cost of the site to promote more than 10 times times, in the face of such a high cost of promotion, enterprise app should how to deal with?

We have a lot of customers of the Enterprise app are those brand promotion app, Enterprise products online shopping app, restaurant takeout single app, and so on, this kind of app for the enterprise's own business situation and developed, because the content is boring, function single, so that even if the big effort to promote also not much effect.

After our in-depth communication with our clients, found that they do not know much about the app, only to see the media say that more smartphone users than the computer users, since the site is to do with the app, app how to promote how to produce marketing effect is ignorant, and they do not have too much hope that the app can play a marketing effect. Why, because they use the idea of the site to define the app, it is just a platform for information display. In fact, we might as well expand the thinking, let the app do more interesting and interactive, so that will have the opportunity to get good marketing results.

Here are some examples and ways we give our customers:

1, Millet Mall app: This is a sales of millet company's own products mobile phone store app. Usually this kind of shopping application customer base is relatively limited, and inside are product information and shopping, if the customer is not for this product is very necessary and the product is exclusive or confidence in the brand is very sufficient, such application is very difficult to promote. Of course, Millet introduced this application when the millet mobile phone has been very well-known, but they also increase the shake to get low price privileges, there are 10 seconds to kill and other interactive promotional functions, to add fun to the application. We recently developed the ten-day Cat brand women's mall app and the Lloyd's wardrobe brand app is also considering using this feature.

2, Starbucks Alarm clock: We have a customer health to send new concept fast food is to make breakfast, they've been looking for us before. The app with the function of ordering meal, but has never thought how to promote, believe that Starbucks case is worth their reference, Starbucks app is the standard enterprise brand app, Starbucks to promote their app to plan the "Good Morning Alarm" activity, users only need to set the alarm on their app (at least 9 o'clock in the morning), within an hour after the alarm to enter any store in Starbucks, you can enjoy the price of breakfast new products half-price discount. Through this activity Starbucks "ice Shake Qin Cool" sales reached 7.5 million yuan.

3, look for the Scarlet Letter: This is our own creative ideas, so that users find there are three articles in the Scarlet Letter, then share the article to micro-blog or micro-letter, will have the opportunity to obtain gifts or coupons, if you have a physical store can be arranged to the physical store to say that three red word password to get gifts, the three red words can be brand name or brand slogan. Future Huang Zhenlong App II will be added to this marketing function.

4, collect the picture: this idea before with the Lao card wardrobe gold total share, is to collect pictures with cabinets, collect more than 100 points to share the results of micro-bo or micro-letter, you can get the designated gift, the more points more gifts, and can see the rankings, see those users look for the map when the time spent at least, This can make the boring app instantly vivid, not only promote the product, and because the user to share the information to micro-blog and micro-mail such as two of the effect of the spread out.

5, guessing game: In addition to some of the previous interactive functions, can also add small games in the inside, such as the recent hot guessing game, you can put the enterprise's product map, brand map, image, corporate travel photos used to give users to guess, of course, the picture to do appropriate processing and optimization, too business will make users disgusted, Then let them what the contents of the name, or the background is where and so on, so that both fun and marketing effect.

6, find fault games: We have developed a set of fault-finding games, this game is for the Enterprise app marketing development, but also according to the different needs of users to develop different play, may be a lot of friends feel so boring game incredibly have marketing effect? Before I have an old colleague, he now Tencent former employees do QQ space game development, They said that there is a third party in the QQ Space development of the game, one months of income has a hundred thousand of, this is their backstage to see the real data before jumping out to do, so we do not underestimate the charm of the game.

Of course, in addition to these enterprise app can also expand more play, such as the combination of mobile phone hardware to do two-dimensional code, distance induction, gravity induction and other functions to develop more interesting functions, so that marketing is no longer dull brainwashing, but let customers experience in entertainment Enterprise brand culture and product value.

This article is the Fire Eagle technology internal Customer Exchange articles, without authorization to reprint, authorized reprint must retain complete copyright information. If you are interested in app marketing to communicate with me, you can add my microblog number: liuzijuncom or in micro-letter search Liu Zijun, or on Sina Weibo, @ Liu Zijun Weibo.