How to modify the Web site through data mining user requirements

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Read the title to know that this article is about the conversion rate of things, and is able to improve the conversion rate of some of the thinking or the way, for the conversion rate I did not do a careful and in-depth research, but contact SEO so long will always touch a little bit of this stuff, today to share such a topic, Mainly because QQ group has a friend to ask, I also gave him explanation, so decided to write an article to share out. This friend is also light years forum members, he asked the question is how to improve the conversion rate of his website, the website address I do not send, I probably cut a figure:

This is the second screen of the content of the site, the first screen is the navigation, logo and a full screen of flash.

The second screen of these is the main content of the site, in the following there is a rotation of the picture, the picture content is mainly in the hospital every corner of the picture, that is, the hospital environment.

The entire site is so much home page, I believe that as long as a little bit of experience friends know this home optimization of the space is very large, especially the hospital such a site needs more refinement and clear site, so certainly not.

So I used Baidu to know the search for a plastic surgery word, through the relevant search to explain this to him.

From the picture of 10 words, we can get a number of specific information and 2 of specific information, the specific information is "breast augmentation surgery price, breast augmentation operation of the whole process", 2 specific information is "breast surgery, breast augmentation surgery."

At this time, we have received a total of 4 kinds of information, in other words, we have received four kinds of user needs; and these four kinds of demand, only 2 kinds of demand is specific (also explain these two requirements have more users attention), the other two kinds of demand is not specific, is "breast enlargement surgery, implant breast augmentation surgery"; Either of these two requirements, we can make it needs refinement, we first talk about how not specific information to refine the requirements, and then tell the specific information on how to refine the requirements, please see the following figure:

This is Baidu know search keyword "breast surgery" to get the related search, as with the first steps, we can extract more user requirements from 10 words, assuming that we now extract the user wants to know the "breast augmentation surgery price" This demand, then how do we specifically refine this requirement? Then take a look at some of the pictures, the facts are the best explanation.

The above five pictures, the first to second is Baidu know search "breast augmentation surgery price" extracted from the question, chapters Zhang is Soso ask search "Breast augmentation surgery price" extracted from the question. Regardless of whether these questions are asked by real users, we do not need to drill this NIU, we first look at these several questions we can extract some information, this is the focus of this article.

The first question highlighted two points, respectively, "surgery price and girlfriend", that the question is male, the price is likely to be borne by him, so he is so nervous (we put questions as real users ask questions, you will not feel strange, haha)

The second question focuses on the last sentence, "What is the price calculated", which means he wants to know "why is this price? How is this price calculated?" This kind of information.

The third question focuses on "whether the operation is safe, the price of surgery in Shenzhen", the person who asked the question did not know much about the operation, the price of the project is not understood.

The fourth question mainly highlights the "price of a certain hospital in a certain area", indicating that the price of the hospital is what the questioner wants to know.

The fifth question highlights the "average price of the project", and he may want to know about the market, as if we often ask SEO how much the average wage is, and then ask the salary of a certain area.

Through the refinement of the above five requirements, we have five more specific user requirements, at which point we have to do is "how to reflect the requirements on the site."

For example, for the first question we can add a related case on the website, about the case of male friends to help breast enhancement, the content must be male feelings as the focus, and the final case of the male girlfriend after the operation of the "sexual blessing" life, money is worth it, in this way to eliminate his concerns ( But the price must not be too high, to keep the average price of this range.

The second question we can add to the site on the relevant project cost of the introduction page, detailed description of the project costs, including costs, labor costs, surgery costs, drug costs and so on.

The third question before we talk, we have to assume that we have to do the hospital in Shenzhen, it can be a special site to open a detailed description of the cost of the project page (and the second question is the same way), and other well-known hospitals and other cost comparison. As for the safety of the case can be through the project steps, can be through the operation of the surgeon, etc. to explain (a lot of ways).

The fourth question is the best way to deal with it is through external promotion and publicity, for example, using a variety of network platforms to explain the price of their own hospitals, remember to take the region (this is mainly their own brand maintenance, imagine a user in search of your company name unexpectedly search, he will be disappointed).

The last question to the Regional hospital transformation significance is not very big, I do not know why I want to give it to the list, since the list is not deleted, you have good ideas to mention it.

The above points and the entire analysis process, this article provides is a train of thought, if we feel feasible can be based on this idea to extend and expand, dig out the user needs or other information you want, we can also share their ideas or ideas, thank you.

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