How to optimize content

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From the long-term benefits, SEO marketing costs are relatively low, so many small and medium-sized enterprises have chosen to do through the SEO marketing, but we also know that, in fact, SEO is inseparable from the content, then how do we do the content optimization work?

What is content optimization? Content optimization is the integration of directional keywords and key phrases into each Web page, for your goods and services to attract search. When you do this, make sure your site content is found in all search terms. Theoretically, there are convertible high search phrases and sentences. When optimizing the content of the site, you can optimize the keyword. Of course in the optimization of the content of the first step is to analyze keywords, according to your site's business to choose your keywords, remember to also long-term based on the analysis of your keywords.

To do content optimization, must be inseparable from some of the basis of SEO, to understand the site's navigation, the template of the page, the body copy and the chain, as well as the level of the label of each page. Content optimization includes title tags and H1 tags, and meta tags are designed to supplement the page's keywords, and if your title and H1 tags pass, they will give the search engine a strong contextual signal. In the www.kzfk120.com Web site, we use the H1 tag to define the title of the article, which is a further emphasis on the title of the article.

In general, users see the title tag and form a web search engine summary of Meta description seo essentials. In most cases, the index results of the site use part of the Web site meta description. If there is no special meta description, the search engine will display the site navigation, which will not have a strong description of the potential access users.

Using a variety of search terms in the title tag and meta description will help provide click-through, which in turn will help your site improve overall search traffic. The goal of the website is not only to get a list of the first page in the main serp, but also to let users click on the list content. In order to achieve this goal, there is a need for an attractive meta description. Good keywords and structured sentences will help show the SEO summary.

Of course, a need for a summary can not always guarantee a good search engine. It requires more effort to gain and maintain priority in search results. To enable search engines to find the right words in a website, you must conduct fixed, ongoing keyword research to see what words people often use when searching for goods and services.