How to plan a process sharing with marketing value website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A, marketing-oriented web site Overview:

With the mature and rapid development of Internet technology, the rapid growth of the network advertising market, the internet New Media marketing has brought a profound impact on the traditional industry marketing, but also to any one enterprise has brought far-reaching impact, along with more than 400 million Chinese Internet users continue to expand the ranks of any enterprise, Any kind of product leaves such huge consumer group, will lose not only the market share, loses will be the enterprise future survival and the development space. So facing the current Internet marketing unprecedented big development, great prosperity, how can enterprises respond to the current marketing market pattern changes? Enterprise Internet Network Marketing planning and how to operate to achieve greater profits? Hundred strong network marketing organizations that enterprises want to really grasp and operate a good network marketing, The most basic is the core, from the establishment of a corporate marketing value of the site began. What are the important features of a website with marketing value? We say that marketing-oriented web site is a talking intelligent platform, he can communicate with visitors or customers and communication; marketing-oriented web site is a very high user experience platform, he can meet the needs of users browsing; Marketing Web site is also a good performance of the search engine platform, from search engine search rules to keyword deployment, can always provide users with convenient search; at the same time, marketing-oriented web site is a tool with a variety of marketing tools, he has the ability to direct potential customers into sales order function. So how do you plan a Web site of this value?

Second, marketing-oriented web site planning process

According to my years of website construction, network marketing design experience, summed up the following points:

1. Market Analysis: Market situation Research, industry competitor Analysis website, Enterprise advantage and disadvantage analysis and evaluation.

2. Site Overall positioning: We said that the site positioning includes the realization of target positioning, functional positioning, style design positioning, brand positioning, profitability model positioning analysis, marketing strategy positioning, and technology implementation positioning.

3. Web site Structure Planning: Site structure is a core framework of the site, we think that the planning structure is mainly to consider the different types of information between the logical relationship, while the site column name to be simple, accurate, and the structure of the directory must conform to the user's logical way of thinking, and can guide and guide For example, do we want viewers to focus on that information? What content do you have to see first, what content to browse, and so on? Visitors have a logical connection to the acceptance of information, and the purpose of rational planning is to promote the desire and impulse of users to contact you actively.

4. Website Style design: For large enterprises, the official website is also an important part of corporate external brand image, website style design to reflect the brand culture value needs. At the same time, with the improvement of the visual appreciation of the Netizen, any information of the enterprise website will directly affect the consumers ' purchasing psychological activities. Netizen to enterprise brand, product service cognition more tends to enterprise website, so we emphasize the user website experience good or bad, decided the consumer to your overall impression, more directly affected the customer's purchase decision. The most effective way is through the user experience to package the design of the website, for consumers to create a relationship with the brand positive feelings and experience. Only by allowing consumers to truly participate in your site, you will feel that it is in line with his own needs, will ultimately win the trust of customers.

5. Website SEO layout: The core task of modern network planning is to win the good performance of search engines, we said that a website planning design only won the favor of the search engine, it won the core value of network marketing, after all, the current network marketing is still based on search engine marketing. Site SEO layout of the main strategies include: Web static, page title, description and keyword settings, Web page structure optimization, long tail keyword deployment, site map establishment, AG tag settings, link management, Web page picture description.

6. Program function Development: a mature and stable website, must have a set of mature functional system, regardless of the system using that technology to develop, the site's functional modules must be sound and perfect. such as news release system, product Management system, member registration system, online message feedback system and so on. Each function module is not only convenient for site managers to use, but also to facilitate the use of visitors, for example, the website member registration system, must meet the psychological needs of netizens, registration information as simple and convenient, if the registration process is cumbersome, it will cause users to give up halfway.

7. Website content planning: Site content is a site's soul, a site without content is empty, and a content cluttered site is not appreciate the power and attractiveness, as a search engine marketing important elements of the foundation, website Information Planning, not only to emphasize the logical relationship, Also must emphasize the marketing value: both manifests the information the specialized, also must embody the information the practical value. Search engine optimization always emphasizes content as King's slogan.

8. Online communication marketing: When a potential customer browses to your site, if you have online communication tools, such as online QQ, or other online customer chat tools, or a simple message board, or a 400 toll free call, chances are that you will be able to catch an opportunity by communicating with your customers in time. After all, the network is an information tool, the client's mental state changes at any time, business opportunities are fleeting. Therefore, we believe that a marketing-oriented website must have the means to communicate with customers in a timely manner.

9. Website maintenance and Operation Promotion: the establishment of the website is the beginning of enterprise network Marketing, and we say that network marketing is not a matter of overnight, from the foundation platform to the later maintenance operations, network promotion. is a long-term adherence to the process, but the enterprise must have professional marketing and technical personnel to complete, regularly check the stability of the site operation, regularly update the site information, improve the site-related functional module defects. At the same time, with the help of more network platform to promote the enterprise's products and the enterprise's website platform, finally integrated into enough internal resource information and external resources information. Further enhance the website platform's overall resource advantages and industry competitive advantages.

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