How to promote and realize the profit of small and medium-sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continuous development of the Internet, network promotion has gradually become a medium and small-sized enterprises to promote the marketing of a way, this way is also being valued by the new enterprise. For small and medium-sized enterprises, network promotion can promote the brand, business, products, long-term adhere to get a certain rate of conversion, but the bad point is too many competitors, the use of network promotion is not only one of our enterprises, there are n companies in the use of network promotion, Other enterprises in the use of a variety of network promotion methods, there are soft text, forums, blogs and other promotional methods, its forum promotion model is very popular with enterprises, both to save money and do not need too much manpower, so the forum to promote the attention of enterprises.

Forum promotion is currently one of the most mainstream promotional methods, through the forum to promote the benefits of the enterprise can let the product, business, brand exposure in various major forums, so that more users see the information of the enterprise, such a benefit of any enterprise want to do. Recently, the author is also learning Network promotion, from the analysis of the time found that many small and medium-sized enterprises in the forum to promote the conversion rate is very small, after careful observation found in the forum to promote the improper method, resulting in the forum to promote failure. Therefore, the author of this collection of enterprises to do the forum to promote the deficiencies made some views, I think in the forum to promote the time must master skills. The following is the author to communicate with you, small and medium enterprises How to do a good job in the forum to promote and achieve profitability.

I. Understanding the Needs

First of all, understand the need to do the forum to promote the premise, no matter what kind of promotion must understand the needs of enterprises, the needs of users, now many enterprises in the forum to promote the time did not understand these needs, resulting in many enterprises to do the Forum to promote no results. But a lot of enterprises have made achievements, and promotion conversion rate is very high. Then the unsuccessful enterprise is not to understand the demand, so do the premise of forum promotion is to understand the needs.

For example: The author wants to promote the network company's business in the forum, first must understand the network company's demand, the network company needs to extend the brand, the business, the product and so on to the latent customer, like the virtual host, domain name, SEO service and so on. The second is to understand the needs of users, which users want to buy virtual host and domain name. This series of needs must be thoroughly understood and finally implemented.

Second, understand the business, users

Second, to understand the business and users. Understand what the business is doing, to understand the enterprise to contact the user, these two points is very important, there is a good saying that the enemy can play the greatest effect, so the enterprise must be done to the business to know very well, may be a lot of enterprises have specialized training staff familiar with and understand the product. So for users to understand the user, the user's habits to understand thoroughly, the best way is to market research, but also to think.

For example: I do is the network of the Company's forum to promote, to promote the company's business and users to understand, the author's business is the domain name host, SEO services, Web site diagnostics, and so on, these are every day must be based on, so the degree of understanding is very large. Then I want to understand the user, to know what kind of users are our target users, users like in what kind of site to find our product information. Be sure to do this to the precise business and users.

Iii. finding goals and being familiar with the forum

Next, find the target forum and familiarize yourself with the forum. After understanding the needs, business, and users, the next step is to find the target forum and familiarize yourself with the target forum. We all know that to be accurate to the user must find the user's aggregation point, the general user favorite to what types of forums, users like in which section activities, these are going to find and familiar.

For example: A simple example can help the Promoter to quickly find the target and familiar with the forum, such as the author is doing SEO and domain name host business, the author should first find the target forum, what kind of forum is our goal? First SEO and domain name host is related to stationmaster, only stationmaster will need these, So we are looking for the type of station or SEO type of forum, the largest is only A5 Webmaster Network Forum and Chinaz Forum. Identify the target forum and then familiarize yourself with the forum, its version of the rules is very important, and then see which version of the rules for our promotion.

Iv. registering account number and familiar with the user

Then, to register the forum's account number, and chat with users of the forum. When looking for the target Forum forum to register the Forum account Ice and forum users familiar with, in the registration account when the vest is the most important, in general, is the real name registration, real name registration will be more trust, after registration to improve the user information, user information is the most important, must be able to fill out the information to fill in the true , let a person see after you are very authoritative, just registered a good user should not do promotion, first and forum users chat, specifically how to chat on their own slightly.

For example: The author found the A5 Marketing Forum, after entering the forum the author to the real name registration, the author called Huang, registration is also called Huang, and then fill out the information, the author's work, home address, work location, QQ, hobbies, personalized signature, and so on all filled out. Then go to the Forum interaction, more to comment on other people's posts, do not reply to "passing" "top one" and so on.

V. Preparation and promotion of content

Finally, prepare and promote the content. In the preparation of content must be promoted by the enterprise to promote the information to improve, may be the enterprise is aimed at brands, products, etc. to promote, if it is to promote the brand to the point of the brand to write content, if it is to promote products to the angle of the product to write content. In writing the content of the time as far as possible to write in the form of soft, soft wen more trust, if it is pure advertising generally read after will be closed, so to prepare the content, the content to be collected to the target forum of the target section, here will not say more.

Written at the end:

Above by A5 Marketing original edit, the original address http://www.admin5.cn/article-307-1.html, reproduced please indicate the source. Maybe a lot of small and medium-sized enterprises in the network to promote the time is more powerful, but the author found that a lot of ways to do is not, the above author to the content of the author's training after the experience, of course, is also the experience after the actual combat, I hope that small and medium enterprises to promote the forum to bring some help, and finally to say, Do network promotion must adhere to, long-term adherence will bring the conversion rate. Please pay attention to A5 marketing micro-letter public number: A5yingxiao get Baidu and SEO and other latest information!