How to promote small and medium enterprises

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"A Bunch of" website introduction: A small company operating dangerous gas products, not enough market channels, no more promotional funds, or even, not a full-time IT staff, but through the network to promote their own endless stream of new customers. Through a lot of detours, and finally tasted the sweetness of the business owner said: "Do not understand the network of small enterprises to achieve the dream of online business, in fact, not so difficult to imagine." Summed up also eight words: only the right choice, not expensive!

Beijing Shunyi District Tianzhu near, all over the large and small busy and orderly freight forwarding company. A professional operating a variety of industrial gases, medical gas and gas ancillary equipment, private enterprises are also located. The company has a business partner in the form of traditional marketing. However, with the gradual development of enterprises and the increasing market competition, business expansion also encountered obstacles. In order to find new customers, expand product sales, the company tried a number of ways.

Initially, they bought street signs on the side of the Beijing-Shun road and paid a premium for the company with a bit of return: the billboards brought the company's new customers around 30% of the total number of new customers. The effect of input and output is not ideal so that enterprises to promote the choice of the form of a bit more thinking.

Subsequently, enterprises began to pay attention to and try network marketing. But because no one in the company really knows how to do internet marketing, it simply invests a lot of money in the search site, without professional promotional programs and specific return expectations. In this way, the cost of the company's investment is not low. After a period of practice, the company found that the promotion effect is not as good as they thought, and even began to hesitate to continue to put into the network.

In the contact with "a lot" website, the management of the company has almost given up on the network promotion. and "A lot" for this enterprise proposed the network promotion concrete adjustment plan. In fact, in the network marketing this link, the key is to choose the right keyword. Which words are suitable for bidding rankings, which words are not worth bidding rankings, which price high keywords need to put on the first few pages or a few and so on. These problems are the enterprise to do network marketing needs to consider. For this enterprise, some hot and commonly used gas is not worth to do keyword bidding, because such a keyword price is too high. If you have to buy such words, in the background management, the company's own control of the keyword ranking: Some hot-priced keywords ranked on the fourth to fifth page of the search results, so the price is lower, but also can bring new customers. Those that are rarer, or that are slightly more profitable, should buy the top-ranked keywords.

At present, the network brought new customers accounted for the total number of new customers 50%, the Enterprise Manager said: "This money spent!" Originally the company operated most of the gas is dangerous goods, only in the company's area around the distribution, but because of the way the online marketing, Beijing farther some customers have also been looking for. Now the company is ready to register as a member of an information industry website and advertise on the Internet. Although it is only an industry website, he thinks the content of the site is more professional and wants to expand its influence in the industry.

Expanding the scale of marketing is the eternal pursuit of commercial companies, and the network can help more traditional enterprises are found by customers. If your company has mastered these marketing tools and use skills, you can be in many industries, the same size of the Enterprise stand out!

More "Network Marketing" wonderful stories, do in "a lot" site!