How to promote the actual sales of enterprises by network promotion

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Enterprises do network promotion, the pursuit of an effect, but the effect of specific measures, may need data, this is understandable. But the relationship between promotion and sales, like the relationship between brand and sales, is the relationship between long-term interests and short-term interests. Here, the chief advisor to the small Ma Ming marketing agency, MA ' am, shares the topic of how the network promotes real sales.

Long-term unification of brand and sales

Brands have advantages for sales, and sales can also enhance the visibility of the brand, but when a new enterprise or new projects to promote, the relationship between the brand and sales is long-term unity of confrontation. Sales director is often anxious to achieve results, not from the brand's establishment and growth perspective to promote, and the market director will not blindly pursue short-term sales, but will look at the long-term interests of the brand.

Responsible for sales leadership to promote, tend to see performance, but the performance of network promotion is not effective at that time, marketing network promotion is actually more focused on achieving long-term benefits, short-term benefits of course, but the direct statistics are difficult to achieve, but the effect is also obvious, frankly speaking is to know that there are, But it's hard to quantify.

Network promotion to promote sales need to plan ahead

In the default state, the enterprise publicity is the brand, if you want to guide sales, need to plan ahead. For example, planning a promotional campaign network promotion, a certain or a series of products to promote, have specific sales needs of the promotion, can be planned in advance to promote the actual sales. But the network promotion itself does not determine the actual sales volume, the actual sales volume and product quality, brand awareness, promotional efforts are closely related. The role of network promotion is to do a message transmission, the product of promotional information to the potential users, others still rely on the brand and reputation of the enterprise. This is what we usually do in the promotion, and product design, improvement, enterprise sales promotion needs to be gradual, generally not in a short period of time to explode quickly.

Network promotion "soft" "hard" combined with sales growth fast

There are many kinds of network promotion, but in the final analysis can be divided into two categories, that is, public relations and advertising promotion, that is, as a "soft" promotion and "hard" promotion. The hard promotion is the advertisement, the direct promotion Enterprise's product, the soft promotion is the third party information, side foil enterprise's product or the brand. From the overall network to promote the promotion of enterprise sales, that need "soft" "hard" combination, hard to promote can directly attract customers eye, but ultimately decided to buy or soft promotion of the catalyst.

If the analysis of the previous paragraph is not very clear, the proposal to the small Ma Ming official website or Baidu search "online consumer business Process Analysis Network Marketing Strategy" This article, the article is also written by the author Ma Shan, which has a more detailed description. In short, network promotion can increase sales, but the network promotion is not the determinants of sales, no network promotion of course, sales are not good, but do a network promotion will certainly sell well, it is not so. Enterprise brand and products, is always a good basis for sales.