How to promote the competition degree of intelligent home Internet

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Now the development of science and technology, the Internet from the beginning of our chat, games to shopping, social, to share the current e-commerce. Now the internet is a business marketing must go a channel. According to my analysis of the intelligent home industry, the competition of the Internet can be seen, up to the industry giants, down to the small and medium-sized enterprises in the Internet in this area to expand the layout, today to talk about the Internet competition for smart home analysis, how to promote, share to everyone.

First, analyze the competition degree of industry:

Now all walks of life are paying attention to the Internet, so seriously analyze the industry in the Internet competition, and then to promote the strategy. According to my analysis of the smart home industry, smart home industry in the field of Internet investment is huge, competition is very fierce. Given the intensity of smart home in the Internet, there is no market on the Internet? Of course not. According to my analysis of the smart home industry, the major enterprises are biased in favor of search engine promotion, that is, Baidu promotion, if it is in this field to do the promotion is indeed of little value. Then we can choose other promotional methods, such as: Brand promotion, Word-of-mouth marketing and so on.

Second, brand Promotion:

Brand is very important for small and medium-sized enterprises, small and medium enterprises have limited strength, if there is no effective brand promotion is difficult to achieve marketing purposes. According to my analysis of the smart home industry, smart home is a new concept of products, to accept and contact the people of this kind of products are more yearning for fashion technology. But they all have one thing in common, that is, the brand and reputation of the product are more valued. Visible brands for the smart home industry's importance. So how to do a good brand promotion.

1. Portals, industry portals to advertise:

This is a vertical advertising in the portal to promote, can be in Sina, NetEase and other portals, the advantages: the display of a large amount of traffic is very high, is a very good brand promotion means. Disadvantage: The flow is not directional, the price is particularly high. (belonging to the cat, Suning and other tyrants-level companies to play advertising).

Can choose the industry portal or industry plate advertising, such as NetEase home, SINA le Habitat, smart home Portal, in this type of site advertising advantages: Traffic is very directional brand in the industry can be effective publicity. Disadvantages: Show a small amount, only in the industry to show, can not better expand the market, and the cost of advertising in these sections is not low.

2. Soft article Promotion:

Soft text to promote the promotion of the brand is very effective, soft text can be used for the brand to do efficient packaging, a good soft wen not only can effectively promote the product brand, but also a large number of readers and businesses to search and reprint. According to my analysis of the smart home industry, to do the soft article of the small number of enterprises, in addition to Haier, Samsung and other industry giants are doing, other enterprises have not been in this field. Soft article promotion is also very market. Do soft text to promote the platform is very many, can be in Sina, NetEase, Sohu and other major portals to promote.

3. Forum Promotion:

Forum is a gathering popularity of a network platform, BBS hidden a large number of netizens. The forum has become a platform for the major netizens to communicate, to express themselves and to share. Perhaps there are many webmaster in the forum to do outside the chain, but I personally think that the forum to do brand promotion is a very good way.

A mature forum is divided into sections, according to my analysis of the smart home industry, in addition to the smart Home Industry Forum, in the major forums almost all have home, home appliances and other plates, then we can in these platforms for brand promotion. Note: the promotion of the posts do not too much advertising, to share more than advertising, advertising embedded can be, the specific operation skills need to practice and development.

Third, Word-of-mouth marketing:

Word-of-mouth Marketing is similar to brand promotion, Word-of-mouth marketing is in the brand after the implantation period to do infiltration, so that the brand more thoroughly in the hearts of the public, according to my analysis of smart home industry, do Word-of-mouth marketing is very necessary. So what are the channels for Word-of-mouth marketing?

1. Baidu's platform:

Baidu Encyclopedia, Baidu know, Baidu Library, Baidu experience, Baidu Bar, Baidu Space and so on, these are Baidu's platform, Baidu for this type of platform are special care, give the show is very high, we can make good use of.

For the smart home industry, Baidu Encyclopedia of the importance of Word-of-mouth is believed that we all know, Baidu Encyclopedia is not only a platform to promote corporate image, the company's product features, advantages can be made into Baidu encyclopedia, so that products can be effective packaging.

2. Question and answer category promotion:

Questions and Answers Word-of-mouth Marketing is one of our common way of promotion, and now Baidu is also promoting the promotion of fees Baidu know to promote, see the importance of the question and answer class promotion. Common question and answer platform such as: Baidu know, Sogou question and answer, 360 know, Sina love ask, Tianya question, know and so on. These platforms are available for question and answer class Word-of-mouth marketing. Concrete how to do, how to do, this need to practice their own development, according to my analysis of the intelligent home industry, the question and answer platform Word-of-mouth marketing to do is still very few, so do the quiz platform display volume is still very high.

3. Document Category Promotion:

Document category promotion is a brand packaging marketing tools, a good document will be countless users download and search hidden. For the intelligent Home Industry Analysis, document promotion Organization some about the use of smart home methods, benefits, advantages and other content, and then share out, so that will attract interested users of smart home to read and download. Such word-of-mouth is effectively disseminated in the industry.

The document class platform commonly used has: Baidu Library, the road guest Baba, the Bean ding Net and so on, these platforms are very practical, and also free, may make good use of.

Above is my intelligence home Internet Competition degree analysis, formulated some network brand promotion experience, shares to everybody. The article originates from the Shenzhen Royal Wisdom Respect Intelligent Home http://www.hjzzzn.com/655.html, reprint please indicate the source, extremely thanks!