How to promote the conversion rate in medical bidding

As the focus of the hospital Baidu bidding account optimization, in fact, is to bring the conversion rate is how much, then what is the conversion rate, nothing but a day how many people visited the website, online booking How many people, the actual number of people to see a doctor. For the hospital Baidu bidding account optimization, the flow can not be very large, then one day more appointments a few people, is the most important ah. So how to improve the conversion rate is the hospital website Baidu bidding account optimization of the most important.

Here must mention the "online booking registration" This concept, the network service is so good? Can online advance appointment registration? In fact, the private hospital site managers play tricks, the so-called appointment registration, definitely need to leave the name, On the one hand, the hospital network department can be based on the name and the actual number of patients to determine their work results, on the other hand, if the other side did not go to the hospital, you can call the hospital in the name of a return visit to improve conversion rate! Otherwise, the network advertising spent so much money, the Dean asked how many people online? How are the directors of these networks answering?

General Hospital Baidu bidding account to optimize the size of the network, personal webmaster Most should not be clear. With the market demand, generally do local market private hospitals, basically the network director is definitely needed, and the demand is still very large, after all, the network market is still very good, you open the hospital website to see, are online to consult the doctor, in fact, the so-called online doctors, basically those who do not have a certificate of guidance, In general about 4 people, many of them are newly graduated medical school students to be trained. Add together 5 people, plus I mentioned Baidu bidding, one months Baidu bidding 20,000, in fact, the network department one months of spending about 30,000. This is the general local private hospital. Those who do the national market or Beijing, Shanghai and other large cities of private hospitals, one months down the network ads hundreds of thousands of very normal. I have seen a specialist hospital, the network of more than 40 people, Baidu opened 11 accounts, each household spent tens of thousands of per month, as well as Google, Yahoo, related medical portals and other inputs, not generally small network companies comparable. So spend so much money to let patients visit the website, how to improve the conversion rate, how to persuade patients to visit the hospital becomes quite important, network director of the Department must count the number of appointments today. They are also trying to solve a problem, that is how to improve the conversion rate.

Baidu bid to optimize the conversion rate of the focus of the first is the last online customer service software, you casually open a private hospital website, will certainly pop a window, "I am * * Hospital online doctor, do you need to consult?" If you do not have a network to promote the private hospital website does not have customer service consultation, that also don't do, did not consult you get no appointment, no appointment you can not improve conversion rate. In fact, patients can consult the Doctor online, this is a great convenience, then the guidance of the medical service can induce patients to register in advance, to seek medical attention. This provides a great help for the conversion rate. According to expert observation, such a theory and phenomenon are worthy of all the webmaster thoughtful, so I hope that we do more research and learning, and strive to sum up more and better experience!

Second, some people do not know how the online customer service software is going on, then other consulting tools definitely need, generally more common is QQ, occasionally hanging msn,msn after all, domestic or relatively few people use, especially for the hospital. And there are a lot of them. There are floating, what gynecological QQ, male division QQ and so on. Some things the QQ avatar embedded in the Web page. Think of the patient can be directly through the QQ counseling questions, the patient is good for the hospital. So it is helpful to increase the conversion rate by adding QQ to the hospital website online.

There is a similar message online registration, the so-called Hospital website booking registration system. is to fill out a form registration can be booked, of course, this table must contain the name, contact, appointment time and so on. Each hospital is the same, but I am based on experience, here need to mention, is to pay attention to details. For example, to include at least an appointment process. In order to attract patients to fill out an appointment, the discount is definitely needed, and secondly, the receipt of the card, how to confirm after the appointment, booking form registration and so on should be clearly written understand. Let the patient feel the thoughtful service, improve the conversion rate.

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