How to promote the network of Bo ' ao cartoon image

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Recently, Hainan Boao launched the "Bo ' ao Marine Family" cartoon image, the cartoon image as a symbol of Bo AO, aimed at the Bo ' ao Tourism and cultural depth of integration. In line with the Boao brand effect, as well as the strategic needs of Hainan International Tourism Island, the cartoon image packaging design, extended into the industrial chain, increase the latter part of the commodity development. In the "Boao Marine family" Tourism culture product Image Design Review meeting, the participating expert Professor Zhangmeng proposed, "should proceed with the development of books and audio-visual products, Boao Marine family cartoon image design, distinctive." But the development of the script is also very important, this is the key to enable the cartoon to live, if there is no plot, cartoons may be difficult to promote. I very much agree with Professor Zhang's suggestion.

We talk about how cartoon image is generally promoted, the Bo ' AO cartoon image in today's network developed years how to promote. General animation, cartoon image promotion model has the following three kinds.

One, the television station promotion mode. There is no doubt that the TV station is the main animated cartoon position, is the main Chinese animation cartoon marketing mode, this part of the consumer population is mainly children. In the early marketing promotion mode, TV promotion plays a leading role. Cartoons through the television more easily intuitive promotion to the eyes of consumers. The children are familiar with the Chinese animation industry well-known brands "pleasant Goat and gray wolf", "Blue Cat" is in the country thousands of television broadcast, occupy the domestic animation market, become the use of the television station model of promotion.

Second, the Cinema line promotion mode. With the rapid development of film technology, a variety of dazzling visual effects, such as the sound effects of the scene, so that more and more cities and more friends back into the cinema, "Toy Story", "Kung Fu Panda" and other foreign animated films set off the upsurge of adults watching. Because cinemas also have huge consumer groups and a wide range of publicity efforts. Through the media's rendering and publicity, often can be more than television to promote greater benefits. Domestic do a relatively outstanding animation film "Lotus Lamp", changed the past through the television to promote the old model. This part of the consumer group adults and children have.

Third, the network promotion mode. Compared with the previous two promotional models, today's network media more potential. As long as the old netizens, no one does not Xiao "Three Kingdoms" series, "Northeast people are living Lei Feng" and other Flash works, but also created the network star Snow Village.

Although Boao cartoon image is the top design team of Tsinghua University design, but currently still a single static image, and then a good cartoon design if not "move" up, it will not have lasting vitality. Must be in the cartoon image of the body to give the story, color, emotion, can let people notice and remember. BOAO is officially positioned as a "paradise Town" romantic, casual temperament. The author of the unique temperament characteristics of Boao cartoon image, combined with the situation of Hainan international Tourism Island, to the promotion of Boao Cartoon Network to put forward some suggestions, the author suggested that the emphasis on the promotion of the network.

One, the plan good cartoon image script, makes the micro movie. According to media reports, "Boao Marine Family" after the successful promotion, Qionghai will use this as the basis for the development of plush toys and other products, and the construction of Boao cartoon animation theme park. The author thinks that before constructing the theme park, it is necessary to plan the script of Boao cartoon image. For example, the production of miniature anime short film, the plot to be able to show the Hainan Boao scenery, customs, leisure as the main line, the style of lively humor. No matter how the promotion means rich, the cartoon image content design is the most important, it is suggested that the official organization of BOAO should pay attention to this point. In the design content performance is, must fully carry out the market research, many stations in the netizen angle to look for the market demand, unifies the BOAO, the Hainan International tourist Island characteristic, the work content must have the bright spot. Can learn from the current comparison of the micro-film "Adolescence", "old boy" operation, operation and promotion mode.

Second, with the major network video media cooperation. Each big network video media has the massive access, and can accurately analyze the viewing demand crowd characteristic. Major video sites have animation channels, the dissemination of targeted strong. Youku, potatoes, cool 6, odd art, thunder, cool rice nets, popcorn nets and other video sites are the mainstream video of video sites, and most sites allow users to upload their own video works. Can be based on the strength of the choice of selective paid or free promotion.

Third, through the establishment of BOAO cartoon image official website, Weibo, blog and other network platform. The formation of network promotion Platform matrix, so that Boao cartoon fans have a sense of belonging. With the help of the existing official and microblogging platform of BOAO Forum for Asia, we can quickly expand our publicity efforts.

Qionghai Great AO Tourism Culture Development Co., Ltd. is the leading Bo AO cartoon image of the enterprise, has begun to plan the "Bo ' ao story", "Swim bo Boao" and other cards diffuse works, here also wish Bo six card can soon enter thousands of households, as an extension of Boao culture.

Consulting qq:641522628 Hainan Network Marketing article author: Wu Xiaozong blog Address www.wuxiaosong.com Sina Weibo Http://weibo.com/asongzi