How to use mass mailing to promote website

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We are a dedicated network shopping site, in the early publicity, I mainly use the way to promote the bulk of the mail, in the absence of any links to the case, now our website PR has risen to 1,

Mass mailing is now a more widely used site to promote a way, mainly by mail mass software to complete, I did a survey, there are many free mass mailing software, but their mailbox accuracy rate and send the completion rate is not very good, a lot of charge of mass mailing software effect is better. I used these two days to do some analysis, with a free mail mass software to do the experiment, in six hours, sent 100,000 mail, accurate rate because of large, no way to detailed statistics, according to the proportion, about 80%, I was with a personal website to do experiments, In the 22 hours we sent the message, the number of IP visits to the site is 147, that is to say, the conversion rate of mail delivery is 0.183%, although the amount of access is not very large, but as the first experiment, I think there are a lot of harvest. On this basis, I think in the mass mailing this publicity, we should do the following arrangements:

1: Free mail mass device I found a, called the Cornucopia Mail mass, send the speed can also be, just the mailbox data update is not very fast, you can send about 100,000 per day, if you can, about a day to bring the exchange time ya brought 150 times of traffic,

2: The charge of the mail mass device I examined several, I think there is a call Ming Chong (mstrong.net.cn) The effect of mass mail is very good, see a few give me the effect of the demo, think it can, but the price is probably about 800 yuan, I calculate, if you can let this mail mass device to send mail , can send 130,000 messages a day, the validity of the message is also relatively high, if their conversion rate can reach 2%, then our website will be greatly improved.

3: The content of the message is very important, I wrote the content of a message, as follows;

Mail title: Alibaba and Exchange time and elegance to create a women's shopping platform

Mail content: With the media coverage, recently in Hangzhou, business-to-business Alibaba and the company of consumers, together to create fashionable women's shopping paradise, here will bring together the latest, the most complete, the most fashionable female products, from women's most concerned about beauty, fashion apparel, popular bags to the most contemporary flavor of jewelry and gifts, Strive for the age of women to build your shopping paradise.

I suggest that the content of the mail can be simple to make a poster, perhaps need to design a certain support, which put a few women most interested in cosmetics or jewelry, to play a visual effect. In addition shopping Heaven these four words we should through the text link, link these four and our web site, because the Mail has a URL in the message will be most of the mailbox server as spam, so that we can guarantee the accuracy of the message, the title may be a bit exaggerated, but can cause people to click to see the Mail interest, I think this topic will be a lot of people would like to see the mail, but also willing to check our website, in the short term to bring a lot of traffic.

4: Based on these two days of free mail mass device use, I got some ballpark figure.

100,000 copies, a mass mail, one day can send 100,000 mails, we only need a computer, do not need someone to look at;

8%, at the beginning of the message we sent, at least 8% of the mail to allow users to view the content of the message. That's 15,000 emails being viewed,

1.5%, in the mail we send, at least 1.5% of them are viewed by the customer after the content of the message, through the content of the mail to click into our site, but also to 1500 people to see our website,

0.02%, according to some of the existing site conversion rate of data, converted into the final purchase intention of the proportion of about 0.02%, that is, in the 100,000 emails we send, the last 20 people will have the intention to buy, that is, we usually say B-class customers.

0.005%, will eventually buy our products, may reach the 0.005% of our email, that is, there will be 5 people will buy our products, we become a member of the exchange.

These are just one of my general statistics, in the day-to-day work, I want through all of our departments, first of all may have to use the design department to design the latest type of poster. In addition, in the case of need, the company will buy mail mass, to ensure the accuracy of our mail and high conversion rate.

This article by www.hoosyo.com left Stationmaster station.