How to use the least money to do the most affordable bidding promotion

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These two days there are some friends on the QQ to me complaining, said that their corporate web site although no other webmaster malicious clicks, but one months down the 3W many pieces, this is still cautious to do a few keywords, not all do. He is also a small business, if the burning of money, sooner or later to go bankrupt. I am well aware of the interest of bidding promotion, a high competitive word, a click is 10 a few dollars, 100 clicks, 1000 is gone. But there is no way to save money to do the bidding? The solution is there, the key to see whether people will be careful, will not save.

Improve the quality of keywords and landing pages

What is the benefits? In the author's opinion, as long as the bidding, there is no benefit can be said, because we are taking money for our due flow, if hard to say, I think we would like to see click Rate and turnover ratio, so from this point of view, we will seriously improve the quality of their keywords. The keyword here is divided into hot keywords and long tail keywords, hot keyword is such as rebate, return, and so the competition is larger than the key words (to my site for example), and the long tail keyword is directly facing the consumer group of competitive vocabulary, low price conversion rate high. So in the formulation of heat keyword, we supplemented by the extension of long tail keywords, such as what the most reliable rebate net, will be our key words directly to the purchase of customers, in addition to the choice of long tail keyword, we can reasonably learn from competitors,

Through analysis, I know that the rebate network is a core vocabulary, the competitor's long tail keywords are all around this unfolding, so "rebate trustworthy" is a very good conversion rate of long tail keywords, in addition, we also have to the competitor landing page for a certain analysis, because some AdSense will be their own bidding ads and the homepage link up, In fact, this is not a good way, because sometimes customers are rushing to bid keywords, and the home page often presents content is not what they need, in this case many customers will choose to close the Web page, resulting in loss of funds, so through the first several competitors landing page analysis, We can draw a page which is the most needed by the user, so that money is spent to the edge. Like the rival site above, he is directing users to "Summer hot pages" to maximize the transaction.

In addition, in the bidding description we can learn from the performance of the opponent, set hundred long to produce the most attractive description and title. Of course, in improving the landing page quality, while the performance of the customer service although there is not much contact with the funds, but the quality of customer service, will be to some extent for us to leave a considerable amount of traffic, so customer service is also to solve the landing page quality key points. If customers cannot find customer service at the critical time, then the order starts again.

Make careful analysis of key data

In the actual operation, for the brand words, technical words, special high conversion search terms, common words we have to carry out a detailed analysis, and through these analysis, to find common words in the transformation of good, key words in the transformation of the decline, to exchange.

But a lot of webmaster think we set a good price on a keyword can rest easy, in fact, it is not so, we can completely flexibly according to the actual situation to master their own bidding. For example, in the afternoon 3-4, your bidding keyword is more stable, then you can adjust their click price slightly, because Baidu auction is also cached, are updated every about half an hour, then we can take advantage of this time period to lower their own bids, to get a higher ranking.

In addition, we can pursue the gap between the major competitors, study when they are offline, the basic price is how much, the ranking will fluctuate in what period, through a period of collation analysis, you can know they bid the gap, and then in this time period has targeted to reduce the click Price, so that the effective use of funds.

Under normal circumstances, most of the industry at 9:30 to 12:00,14:00-17:00 and 19:30-23:30 Flow Peak, the turnover rate is also relatively high, we can choose their own bidding price.

Reasonable use of Baidu related products, the key words for rational delivery

After all, small and medium-sized stationmaster more, we can not put all of their own keywords to do the bidding, and also said that although the effect of competitive bidding is good, but are short-term, so we have to bid the keyword reasonable delivery, some of the key words are not difficult or unusually hot keyword we could use Baidu know, encyclopedia, The library, such as Baidu's own products to carry out a promotional complement. Because everyone knows that when we search for a keyword, in many cases are Baidu's own products placed in the first position, so we must avoid pure in the bidding on the burning of money, thinking about Baidu other products, the effect is also good, more crucial is the cost of a lot less.

Do a good job of guiding the flow, improve the quality of the site, improve the turnover rate

We must understand that the purpose of the auction is to bring users to our website, as to whether we can reach the intention of shopping on our website to further see the performance of our site. So to improve their own website in the hearts of users is essential, then to this, the site design beautifully, the content of novel and unique, customer service quality has become a job we must do well, because the customer's trust in the site is often and the site's own professional degree is directly proportional to think we are electric However, the site is full of such as fashion street racket and other irrelevant or bad advertising information, the impact on the site is always very large.

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In addition, if the site relies on competitive bidding to obtain a better market reputation and visibility, I think we should put more energy on the site optimization seo, after all, the auction is a way to promote the promotion of money, although the effect is more direct, but the cost is too large, many stationmaster cannot afford, And SEO for us is a long-term, stable effect, as long as your site does not violate the rules, according to reasonable means to optimize, then the site stable to a reasonable location is very easy, of course, in the bidding, SEO, we also have to base on micro-blog, blogs and soft text and other marketing models, Only in this way can we develop the site to a stable stage, as the line said, you have seen which chain even boat people seasick?

The above from 1211 rebate Net http://www.1211fanli.com/edit show into the collation published, welcome reprint, Thank you.