How to use the Mid-Autumn Festival to promote network soft text

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At the end of July, the annual Mid-Autumn Festival is coming, the so-called "Golden Nine silver Ten" is this time, the various businesses are ready to plan the Mid-Autumn Festival during the promotional activities and promotional strategies. Among them, for the Mid-Autumn Festival network promotion is essential, the network soft article promotion first. Because, all businesses in discount promotions, category competition, brand competition, the brand in the store and network platform competition is very fierce, then the advertisement is not to let the customer heart of publicity, because we are playing, really impress the customer is the soft text promotion.

Because the soft wen can stand in the customer's angle detailed analysis, moves with the sentiment Xiao's rationale, the product superiority and the use method unifies the user's demand various information mastery, lets the customer appear to have the sympathetic feeling, thus chooses this brand product the likelihood to be very big. However, in terms of the planning and promotion of soft text, related to topic planning, media planning and so on, the enterprise personnel have veteran also have novice, may grasp this degree, here small Ma Ming Marketing Organization's internet marketing consultant to do an analysis, with a view to do the Mid-Autumn Festival Network promotion planning staff some ideas and inspiration.

Analysis of the Mid-Autumn Festival user needs

Whether it is the formulation of enterprise marketing strategy, or the development of holiday promotion, the first thing to do is to analyze the needs of users, of course, marketing strategy approach to strategy, and promotional planning is a tactic, here small Ma Ming Marketing organization Ma Shan on the Mid-autumn Festival as an example of the needs of the user characteristics

First choice, accompanied by the arrival of a variety of gifts, the demand for a significant increase, including gifts to customers, home to buy gifts for their families, because of the special holiday, Mooncakes will become the preferred gift for this period of time, in the event planning around the "moon" "Reunion" to do some articles. In addition, because many friends have to go home, in addition to the family with Mooncakes will certainly buy some other things, such as clothing, jewelry, digital products, food and so on, many industries are hidden opportunities.

To plan the topic of soft paper according to the requirement characteristics

Before and after the Mid-Autumn festival, customer gifts, family reunion, lovers dating, friends gathering are very intensive, according to their own product characteristics can find the user's demand point, this demand point is a very good topic. such as: "Mid-Autumn Festival gift selection strategy," "mid-Autumn festival to give customers what" "the Mid-Autumn Festival home to parents filial piety" and so are users of general concern topic, you can choose with their products the most appropriate point to play the creation.

Soft text and content in line with user taste

This time the customer, the real relationship we talk about the topic, they are looking for a real solution to the problem, such as the customer to buy a gift, some big customers to send a two hundred or three hundred of mooncakes is not appropriate? What's more meaningful than sending mooncakes to the Mid-Autumn Festival? So much to say that the language to meet the customer's taste, These users are not to appreciate the art, learning culture, is to solve the practical problems, the text does not need to be gorgeous, to make customers easy to understand, highlighting the early involvement of the theme.

Selection skills of soft-text media

Soft article planning, but the media is not good, positive effect is not ideal. Now the media market is also chaotic, there are some disguised media, the name like a big station called So-and-so online, a certain news network, such as a hotline, but in fact, personal website, there are some big stations were contracted some plate weight and flow are relatively poor, marketing practitioners must pay attention to, In the absence of certainty to use webmaster tools to check the site's traffic and weight.

Of course, some customers do not understand these professional knowledge, master a principle, if below the market price, very price advantage, it must be a problem, the industry is also more transparent, integrated portal cost more than 100 yuan, if a company called China Network, China Radio Network, China Economic network of these dozens of big stations, That must be outsourced channel, can be asked to put the details of the channel and the entrance, perhaps the enterprise personnel do not know what is outsourced, which channel is outsourced, you can card the news source collection rate, you can control the chance of being fooled.

Mid-Autumn Festival is a good time to promote the network advertising everyone in the regular vote, such as Baidu Promotion, Google Network Alliance, and so on, but ultimately let customers decide to buy the brand and Word-of-mouth, not advertising, and brand and Word-of-mouth is mainly rely on the soft text promotion, so before and after the Mid-Autumn Festival to do network soft wen promotion is a good time, But the launch process must grasp the topic and the media, here first to share so much. If there are more unclear questions can be consulted on the website of small Ma Ming, or through the QQ83138237 and small Ma Ming online consultants to communicate.