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Borrowing power marketing means the use of various means and the use of external forces and resources as a marketing tool in the case of insufficient internal resources or conditions. Simple can be understood as the use of other forces to marketing themselves. Usually borrow power marketing can play to big Bo Small, spend money, do great things, and get good communication effect. If this marketing method used in our network promotion, the effect will be very good. So how should we use this method in the network promotion? There are mainly three points below.
1, the use of other brands to promote their own
The meaning is to use the existing well-known brand effect, in order to quickly enhance their brand awareness and influence. The short name is a brand effect. Just like the 37211.html Olympics during the Olympic Games marketing, he as the largest sports event in the history of mankind, received the attention of all, so also formed a certain brand, so the Olympic Games has become a focus of many businesses. Use him to advertise his business and products. For example, in the early Olympic Games in Beijing, Coca-Cola, General Motors and so on some businesses are very active participation, these enterprises in addition to the Olympic events to invest in sponsorship fees, but also from the public welfare, culture, hot spots, and other angles have taken a series of related marketing activities. To broaden their visibility. And there are countless examples like this around us. As we write articles every day to the webmaster sites, such as A5,chinaz and other platforms, are all in the use of their brands to promote ourselves.
2, the use of their users and make it into their own users
For an enterprise or a website, how to obtain effective users is a difficult problem, in particular, just launched a new product or a new online site, want to obtain a large number of users in a short time is a more difficult thing, that if we can borrow others already have users to become their own users is not a great deal. Here's a case, said there is an online game company, launched a call WOF network games, and this game, and Tencent agent named Underground City and the warrior is DNF game is very similar, so for WOF, DNF Player is its most accurate target users, And the easiest to convert to WOF players, if you can directly attract DNF players, it will quickly open the market. So WOF on its official web page hanging out announcements, openly invited DNF players to participate in the wof of the public test, and said that if the player is not satisfied, WOF will be in the form of Q coins for compensation and thanks. Tencent's Q-coin to invite Tencent's players, is very creative, but also achieved very good results. This also fully shows the wonders of borrowing.
3, the use of other channels to marketing their own products
Whether in the network marketing or traditional marketing, have unobstructed channels are a very critical factor, but not every enterprise has the conditions and ability to establish their own channels, so sometimes, we have to find ways to use other mature channels to promote. In this regard, I am deeply aware of, we all know that Mr. Jiang recently out of a new book, after he finished, sent a copy to his friend Lou, because I often pay attention to the blog of Pine, one day saw him write the article said to have received a new book Jiang Teacher, It is written in the view of the book after reading some of the views and some good places, I see, think is very good, the important thing is at the end of this book on Taobao link, then aroused I want to see the desire, so I went to buy this book, I think this is in the use of a channel in marketing their own products, He used a principle of reciprocity, free to Songo, and pine used his channel way to do for him an intangible promotion, thus realizing the marketing. In fact, this method is very common, the earliest is used in software, often like to try software friends should be very touched, in the installation of some small software, often prompts you to install some related other software, and some bad software is not at all prompt, directly forced to you installed.
I think that personal webmaster if you can put this kind of leveraging the power of marketing practices in the network marketing to apply to the degree of perfection, it is not far from success.
This article by the Changzhou lumbar intervertebral disc Protrusion disease specialized Hospital http://www.102guke.net/original release.