How to write Web site structure adjustment scheme for large web site

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In the search for the community to see a large site on how to write the site structure adjustment program, although I do not have any large site work experience, but also to talk about their own views. Personal feeling of large sites and small sites in the site structure adjustment when the control of the SEO is the same, and the difference is small site we SEO workers can control, how to change how to change, and most of them are not considered mature and the consequences of the "first strike for the strong", and then slowly check the gaps, The SEO of large website is in a more awkward position, the company's PM, RD, FD, UI, BI, op did not treat us as one thing, but also always complained that we seo "have a restless heart" often put forward some "boring requirements", and some departments even to the requirements of SEO dragged and dragged, For good SEO program implementation has brought great obstacles. Of course, this has a large website working experience friends have found a good solution: communication, to improve the data to speak, so that all departments understand the benefits of site changes and effects. And I think the real Estate network SEO supervisor Guo Go put forward to write adjustment program is to and leadership and the various parts of effective communication, the following according to this question and some friends of the excellent answer to talk about their own large web site restructuring some views.

First, take a look at the specifics of the problem:

such as this site CS. Loupan. COM, we have to make adjustments here, write a whole station adjustment program, how to write the specific. The current structure of this site is a problem, first of all, may be second-hand housing rental page to give up the basic, including the new home page has 2, from the spider's grasp to see the repetition rate is also relatively high, some of the page is not important to grasp the proportion of high, these must be adjusted to control the weight of the page import and export, as well as increase the depth and breadth of spider crawling, Let those who need to rank page to increase the proportion of imports and spiders crawl rate and so on, how to specifically write this adjustment program it? Look at you shrimp guide.

If you are only considering the crawl problem, in fact, not necessarily to completely give up the second-hand housing rental section, although at present it is not friendly to the user experience of the site, but this is also a recommendation of a link, just do not recommend to the main plate, you can consider adjusting to the right or less important place as a chain access port, The following simple to talk about the goal of site adjustment and adjust the idea, as for the program can be written in accordance with the Jian mentioned in some of the main points to operate:

1, to determine the objectives of the adjustment: in front of Jian, Yang Camp and Chen Hongjin have mentioned a more important goal is to improve the user experience, this is definitely a direction, but more general, here you talk about the crawl problem, then the goal of the adjustment may be to improve the quality of the collection, and then improve the long tail flow and user experience:

2. Specific adjustment ideas

A, analysis of the log, to detect the lack of crawling channels and columns, check your second-hand housing channel, and there is no right to drop the phenomenon, then spiders crawl the problem is certainly because of unreasonable structure, the proposed adjustment to more chain access, which can be in the site search and pagination to do a fuss, you can try to add some necessary sections;

b, comparative analysis of similar sites found that SouFun and 58 of the same city are two forms of presentation, SouFun is the same as the real Estate network show, you can focus on the presentation of its way, pay attention to its search section has a relatively large advantages: subdivision, but not excessive, pay attention to user demand search, such as the popular search in the rest of the room, free of good room, The owner is anxious to sell, the subway room and so on are the user attention degree is high. See figure below:

Of course, 58 also have the merits, including the site to promote the bottom of the letter navigation, related second-hand housing and the surrounding city of second-hand housing recommendations are very worthy of reference.

At the top of the search for its subdivision of the classification of navigation search is also very good, this classification can cover all the Changsha and surrounding second-hand housing listings:

C, pay attention to layout keywords and the promotion of the Web page signal-to-noise ratio, the keyword layout of this front talk about a lot, as a large site SEO must have their own set of methods, here no longer say, to grasp the "key position in the keyword" This principle, and control the density of good keywords on line.

Here to mention the increase in signal-to-noise ratio of web pages, two aspects: improve the number of useful information on the Web page, reduce the useless noise module. The specific operation is more for the need of second-hand housing users to provide the information they want, for example, if you want to buy a house for the elderly, then we should pay attention to choose some quiet community, here can make a recommendation, there are suitable for children to live is the school district room, can also make a recommendation, also can do a similar public comment evaluation system, Let users automatically participate in the evaluation of these lots. can also be our professional purchase of some second-hand housing knowledge focus on the user.

3, the website structure adjustment needs to pay attention to the question

A, what kind of negative impact will the adjustment have on the website?

Site structure adjustment is the most likely problem is the URL structure changes caused by a large number of 404 pages, which will cause a large number of crawl errors, waste spider resources do not say, will also affect the site included down, so in the adjustment before the first plan to avoid large area of link structure failure, Or make sure you do a 301 jump to the URL when you decide to adjust.

B, site adjustment will bring about what effect?

Because before considering the problem of spiders, then the ascension here is definitely in the spider quality to consider the effect of ascension, which we adjust after the requirements of the useless column as little as possible to crawl, useful columns more full crawl, then the effect is to increase the amount of a large increase, Specific elevation times may require some data support because it involves late-and-partial communication, or is a more important point for persuading other departments to improve.

Of course, there are some other problems, because the specific does not understand the situation of the site, here is not specific to improve the views, there are many problems are only preliminary ideas, need and design departments and technical part of a wide range of communication, and finally determine the revised program.

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