Hug. " XX "Domain name era

This reporter Lin Yu icann through a substantial increase in international general top-level domain resolution, ". com" domain name long-term monopoly situation or will be broken. June 20, ICANN through a substantial increase in international general top-level domain resolution, ". com" domain name long-term monopoly situation or will be broken. This means that Chinese netizens entering Chinese online in the address bar will no longer be a dream. The use of the new top-level domain name is of far-reaching significance to the popularization of our Internet and the advancement of the national Informatization strategy.　　While enjoying the creativity and convenience of the new top-level domain name, enterprises will also face the challenge of security and cost. ▶▶▶ News Replay ". com" domain name a ride dust situation or will no longer, Internet users in the address bar entered the domain name may be. Mobile phone ",". Move ",".　　Any word "the time is coming. After 6 years of negotiations, ICANN (Internet name and digital address distribution agency) passed a resolution on June 20 this year, will substantially increase the international generic top-level domain, the new top-level domain can not only according to different topics for the industry, ethnicity, geographical location and other categories, in the language will also cover Arabic, Chinese and so on.　　Within 90 days from January 12 next year, ICANN will accept applications for a new top-level domain with a cost of $185,000. This is since the ". com" domain name launched 26, Domain name field of the most large-scale move. Experts point out that for enterprises, the new top-level domain name for the internet is no less than "let each grain of sand have their own IP address" of the IPv6. Some 120 institutions are now openly interested in new domain names, mainly in foreign countries, including IBM, Nokia, Canon, Hitachi, Facebook and ebay.　　Domestic companies are less responsive, and only a patriot company has publicly indicated that it will actively apply. The use of new top-level domain names will have strategic significance for the long-term development of China's Internet. If the 2009 ". China" the submission of the domain name ripped open a long time English domain name monopoly situation of a small mouth, then the use of the new top-level domain will allow the Internet in Chinese to appear on the network, the Chinese Internet will have its own domain name stage, China's "net" institutions will be able to exert their fists on the net　　, and enhance China's discourse power in the World Internet field. The use of the new top-level domain will help to push the informatization process in China. The convenience of Chinese Internet makes our country more than 400 million netizens applauded, also can let the English Web site complexity and in wait-and-see state of "Quasi Netizen" joins the network Army, the information network tentacles therefore extends farther. More importantly, this simple operation can really let the network technology to the children and farmers and other people do not understand the English community, the popularization of the network and bridging the digital divide has a special significance. And, with the development of mobile Internet, IoT and more network technology, the new top-level domain name can be personalized label for each enterprise, each consumer, each application and even each product, increaseStrong their interconnection, the "smart city" to advance the construction of a step forward. Mainstream domain name ". com" resource constraints, so that the development of traditional domain names into bottlenecks, the new top-level domain can alleviate the tension of this demand for more enterprises and the Internet "intimate contact" opportunities. For Chinese enterprises, the Chinese domain name will also become their brand marketing on the Internet an important carrier. Domestic enterprises do not have to rack their brains for their own website to think of an English name, do not worry about customers will not remember the English web site and missed business opportunities. The ". com" domain name resources are about to be depleted today, the domestic enterprises do not have to spend millions of dollars to buy their own appropriate domain name.　　The use of new top-level domain names is also a heartfelt call for companies with multinational operations, rich product lines, and the need to develop corporate branding and internationalization strategies, which will help promote localization strategies and strengthen network marketing, bridging the gap between multinational companies and local consumers. In addition, the new top-level domain will reduce the risk of network investment, improve network security. In the field of traditional domain names, speculation and deception has spread, opportunistic buyers to buy new domain name after the sale of the phenomenon is not uncommon, and "fake" site has become a hotbed of cyber fraud. Experts pointed out that the new top-level domain name will greatly curb the rampant phenomenon of phishing, improve the security and credibility of the network. At the same time, the application of the new top-level domain has more stringent standards, the 185,000-dollar fee increases the threshold of entry, the applicant should be a reputable, large-scale companies, organizations or public groups; applications from individual or individual companies will be shut out, suppressing speculative speculation in domain names Every link to receive questions from the public, the application agencies in the technical personnel, intellectual property protection, business model and so on must be open, as long as there is a link does not pass, you must provide a third party advisory report to explain, so that "ulterior motives" of the applicant has no advantage of the machine　　, since the application is accepted until it can be officially opened for a minimum of 10 months, the increase in the corresponding opportunity cost discourages the cyber-security wreck. The new top-level domain is about to be gorgeous debut, they bring endless creativity at the same time, will also change the implementation of some of the Internet applications, such as search, network advertising.　　We enjoy this series of innovation and change at the same time, but also to seize this opportunity to improve the quality and quantity of Internet development, so as to enhance the overall information level of the country.　　The Rose of ▶▶▶ contend with thorns the new top-level domain can bring opportunities for countless organizations to try, but with the opportunity to accompany always challenges, the new top-level domain is more like a thorn rose-unlimited creativity, endless business opportunities for 馋涎, but the challenges of security and cost is not enough. "The approval of the new generic top-level domain proposal will likely be a profound rewrite of the current global Internet application pattern and will have a significant impact on global Internet development," he said. "China's Zhang CEO," said in a personal microblog, "at the same time, Chinese brand enterprises will also face a new round ofDomain name Protection test. "The diversity of the new top-level domain makes the network difficult to control, increasing the risk of network security of the enterprise." In addition, to protect brand reputation, user security and corporate privacy, enterprises also have to invest additional resources to register their brand-related domain name, so it will cost more. Allen Drusen, executive director of the International Trademark Association, wrote that the Internet is always the absence of bad elements to carry out illegal activities, and in the current system of nearly 300 top-level domain names, brand owners must register, monitor and maintain their trademarks on the Internet.　　The introduction of a large number of new generic top-level domain names will only increase complexity and cost, which will pose a greater security challenge to organizations that want to protect their network image, maintain brand consistency, and enhance users ' online experience. In addition, through malicious registration of domain names to obtain improper benefits of the phenomenon in the Internet is not uncommon, domain name registration is still a variety of institutions and enterprises are facing a common problem. We all have the experience of accidentally accessing the word misspelled website, and the domain name-seekers use this error to attract traffic to their website. The United Nations World Intellectual Property Organization (WIPO) found that last year's domain name-registration cases grew by 28% per cent, which did not include a large number of unreported events, so the actual number of domain names registered is much higher than the data available to WIPO. The domain-name-registrars are making a profit by registering and buying and selling misleading domain names, thereby undermining the reputation of well-known brands. Once misled, users are likely to suffer from a variety of injuries, including being tricked into buying counterfeit goods, or downloading malicious software that causes personal information to be stolen and even infected with a virus. This behavior will lead to the decline of corporate income, brand value is destroyed, and consumers are also placed at risk.　　It can be foreseen that in the new top-level domain name after the use of domain name resources of the scramble will be intensified. The cost is also the small and medium-sized organization applies the new top-level domain name the unbearable heavy. The entry threshold of 185,000 dollars and the annual fee of $25,000 per year are like bucket for big companies, does this mean that small businesses are no more than the new top-level domain? There are domestic SMEs, and the application of the new top-level domain at every turn on millions of dollars in the investment compared to a one-time spend a hundred thousand of Yuan to buy an existing domain name. The new top-level domain not only for enterprise funds and domain name resources caused great waste, more importantly, the new top-level domain name will not "see"? How much investment return can be brought to the enterprise? It seems to be an unknown at the moment. (Nash) ▶▶▶ Link June third week of the world's top six top-level domain name update (as of 2011-6-19) as at June 19, 2011, the world's six top domain name market. COM domain name is the most popular. NET domain name second,. ORG and. Info Two domain names are the most competitive, while. biz and. us domain names are not optimistic. Overall, the world's top domain name market development is more stable, competition is increasingly fierce. Next year, whether the use of the new top-level domain will lead to a great change in the market pattern, we wipe our eyes toStay。