Implementation of new Tourism law: How to deal with small and medium sized tourism websites

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With the implementation of the new tourism law in October, there are two aspects that must be adjusted for the tourism website: first, the trip can not appear shopping and out-of-pocket information, the second is the price of the line over 60%. In the face of these two adjustments, the small and medium sized websites will make the present situation worse. So, how should we deal with small and medium sized tourism websites?

I operate a travel network for more than a year, currently in Sichuan region has some influence, but still belong to small and medium tourism website. Today, through the adjustment of the operation of the tourism network, to analyze how the small and medium-sized tourism website to deal with the implementation of the new tourism law.

By carefully studying the new Tourism Act, we find that the biggest impact on our small and medium sized tourism websites is only the travel and price. According to the regulations, the trip can not appear at their own expense and shopping information (especially in the province trip shopping information), then our adjustment is the site of all itinerary page of "Out-of-pocket project" and "Shopping Information" Delete all, then hide the line, and submit the trip page back to the major search engines, requesting a snapshot.

Note here that the proposed small travel site does not delete the previous itinerary directly. Although as described in the New Tourism Act, a tourist destination only needs a simple itinerary on the line, but we'd better be directly delete the previous expenses and shopping information, and then will involve the expense and shopping information of the trip hidden away, so that the search engine can find the trip page, but the user can not see directly, It gives the search engine a buffer, avoiding massive deletion of pages resulting in a lot of 404 and 302.

With the loss of out-of-pocket expenses and shopping information, this part of the consumption will be appropriately added into the itinerary itself, because the implementation of the package tour, so the price of the trip will be increased a lot, especially out of the province and outbound travel. The price is higher, tourists to travel on the more cautious attitude, we small and medium-sized tourism site should do?

1. Re-screen the trip. Ensure that the trip is rich and reasonable price.

2, custom display price. Suggested in the itinerary list or "xxx yuan" such wording to guide users to browse the trip.

3, Outstanding website qualification. Easy to improve the user's trust, to weaken the doubts about the price rise,

4. Enhance the guiding nature. Because the trip is simpler, then the user's wastage rate will also rise, at this time we need in the text, pictures, forms and other performance methods above, do more guidance, let users initiate consultation. The common method is to indicate the itinerary for reference only, since the details of the electricity/online consultation prevail.

5, do a good job of 11588.html ">" Promotional activities. Because the price increases, then we need to implement more preferential policies, such as free single, low-cost operation, nesting activities, Web site drainage activities, to expand influence.

On the whole, the introduction of the New Tourism Act is an opportunity and a challenge for small and medium sized tourism websites. Opportunity is to mean, we all stand again at the same starting line, who first find a better marketing plan, who can walk in front; The challenge is that the price is too high, the brand influence is not enough, will lead to a large loss of tourism visitors, easy to drag down the site operation.

Opportunities and challenges coexist, I believe that as long as we can survive this, there must be a number of small and medium sized tourism websites can stand out and become a new leader in tourism.

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