Abstract: Sleep is a kind of spontaneous and reversible physiological state, which is manifested by the body's response to external stimuli and the temporary interruption of basic consciousness. Sleep monitoring is a market just need, we see more and more smart watches, bracelets are standard
Sleep is a spontaneous and reversible physiological state of the body, which manifests itself as a reduction of the body's response to external stimuli and a temporary interruption of basic consciousness. Sleep monitoring has been regarded as a market just need, we see more and more smart watches, bracelets are standard with this function, but the form of a fake, need to wear a long time has become a psychological barrier, it is only wear on the hands of the ring and table can provide us with sleep advice?
Maybe we need a more professional, non-intelligent hand ring hardware products to monitor sleep quality.
Shu Small z is a non wearable intelligent sleep health tracker, which means it doesn't have to arm the product to your body to start monitoring. When used, you simply place it on the bed and simply fix it, and little z can collect your sleep information through the ultra-thin sensor. This includes data such as heart rate, respiration rate, turning over and leaving the bed, and it can give you feedback and advice via app.
Founder Huangjin told 36 Krypton that sleep monitoring is a professional thing, and that products like smart watches and hand rings are lightweight to monitor status and data.
At present, there is no start-up company in China that focuses on sleep monitoring like Shu. Before Little Z, they had a product named S.mat Pro, and of course you could understand that it was a hardware version of the small Z. Shu has opened the consumer market for some institutions through this product for the elderly.
But two companies abroad are also targeting the field at almost the same time, raising more than 500,000 of billions of Beddit and Withings from France's health-testing equipment company, Indiegogo. The former has been successful, and the latter's products will be unveiled at the end of this year.
For the two potential rivals, Huangjin has its own judgment. In the product, Beddit is not very satisfying, after the team test, Beddit measurement error is relatively large, which is related to the structure of the measuring belt. And Beddit in the use of temporary power supply, it does not have the option of charging, and in the experience of the most abnormal point is in the sleep monitoring after the start, mobile phone Bluetooth need to remain open and beddit linkage, so as to maintain the stability of the work and accurate data. Although the price of this product is 149 dollars attractive, it is really unpleasant to use.
and Withings products in the price on the formation of a barrier, but this conforms to Withings's products consistent style and ideas. 299 dollars, do you think it's expensive?
Compared to the above two products, small z has its own positioning and characteristics. Huangjin told 36 Krypton, small Z-oriented crowd is 25~35岁 young people, their daily sleep quality and time need to be improved. The design of the gear bump on the product monitoring belt and the reduction of the data error by the algorithm make the product more useful.
Little Z has been on the roll and ready to start the crowd, and they will also launch a family suite (with 6 small Z-trackers) later in the year. If you are interested in this product, you may wish to wait for the beginning of the public to enter one.