Increase the breadth of web links from three aspects

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The Web site's link breadth (linkpopularity) in the search engine ranking role has been widely recognized and attention. In fact, even if you do not submit your site on Google, but links to other sites, Google may also include your site. Search engines may also decide your ranking based entirely on the breadth of your links. This article explores how to increase the breadth of links from internal links, the introduction of links, and the derivation of links in three aspects.

1. Internal links

Internal links refer to the links between pages within the same site.

Cross-Link the important pages back and forth repeatedly. The purpose of this is to let search engine spider know that this is your most important page. Cross-linking pages also help Spider find and index your important pages more quickly, especially when these pages are buried deep inside the site.

2. Introduction of Links

The introduction of a link is to let other relevant sites linked to your site. There are two types of introduction links:

* Create subwebs yourself to link to your main site, create a few small sites related to your site theme, link them to each other, and link back to your main site. Select the main site keywords, use the same keywords as the link name, the other small sites linked to the main site. This is done because some of the major search engines such as Google attach particular importance to the name of the link.

* Search for website exchange links

Your linked objects include:

I. Sites linked to your competitor

To find these sites, you can enter "link:" In the search engine, then enter the competitor's domain name and pay attention to the quotes.

Ii. related websites in search engine classification and retrieval

All major search engines in the directory related to your industry, the site is the ideal link object.

Iii. sites that can be submitted and registered

To find these sites, you can first enter the search engine, such as the "Addurl" "Yourkeywords" ("Site Login" "Your keywords") in Google, and note the quotes. Search these sites repeatedly by changing keywords. The basis of the introduction of the link is that the site has a high quality, otherwise, other sites are unwilling to link you. If your site is rich in content and high in quality, other relevant websites will proactively link your site to their site.

3. Leads to the link

The link is the other website that you actively and unilaterally link to. Spider to search the site's lead link to determine if the content of the site you are linking is related to the content of your site. Search engines like the links that are relevant to your site's content. In addition, in the process of doing the link, you should also pay attention to the following issues:

* Link Keywords

Carefully select keywords for your internal and outgoing links. Keyword is the most important factor to judge the degree of Web page relevance, the whole page should use these keywords. These keywords are also used to describe web pages in title and links.

Therefore, it is recommended that you use keywords related to the page content to name the Web page. Also, the name of the page's link name (which is used for other pages to link to the page). For example, if the page title is linkpopularity, the page's link name is also "link_popularity.html." Remember to add hyphens or underscores to the words in each link name to make sure the search engine indexes each word separately. Don't spell all the words together, like "linkpopularity.html." Also make sure that all link headings linked to that page use the link text "Linkpopularity". In this way, each link is unified by the key words.

* Link Quality

Research shows that link quality is as important as the number of links. In the process of planning a wide range of links, the key is to win links to the following sites: Search engines such as Google, popular web portals such as MSN, directory search such as Yahoo and ODP (opendirectoryproject), popular sites such as ebay and Amazon, News sites such as CNN, blogs, and websites related to your site's theme. This is because search engines are very trusting in sites that link to major search engines and web portals.

There are two types of introduction links that are mistaken for increasing the breadth of the links:

* Click on paid search engine advertising links, such as overture and Google keyword ads, and affiliate Alliance (AFFILIATEPROGRAM) links. These links do not directly point to your site, but point to the leader's website, so it will not improve the breadth of your links. However, if you host the Affiliate Alliance, you have affiliate programs on your server, tracking affiliate sites and referring them back to your site, which can help improve the breadth of your links.

* Exchange Link site

Remember, do not use links on the Exchange link site. Many top search engines view these links as spam links.

This article is from Beijing website optimization: http://www.qq09.net