Indulgesmart, for foreigners, returnees, white-collar workers and other higher consumption of people

from users

Imagine you are a vegetarian, when the search around the restaurant group buy, pop-up is a steak shop discount, will certainly not be patient directly skip, and suppose you are the boss of the steak house at this time, it is estimated that you have to love the promotion fee dropped. How to recommend to their personal background and eating habits of the food merchant information to them, but also let the restaurant marketing more accurate, this is what Indulgesmart want to do.

And the public comments similar, Indulgesmart list of users near the user more than 70 of the restaurant, can be based on per capita consumption, praise rate, distance to sort, can also be based on your favorite varieties of dishes and want to go to the region to filter. As a UGC type of application, users can be free to comment on the restaurant, but also can be collected to the wish list or to share to micro-letter. In addition, Indulgesmart also has intelligent search function, you can search the keyword "brunch", or a strange dish, as long as the user evaluation of these keywords, there will be corresponding content displayed.

The so-called "diet men and women, people's great desire to save Yan", seize the user to eat, this high frequency of just need, around the food products have been a lot of fuss. Specific to gourmet search and recommended application areas, plowing has more than 10 years of public comments, the current number of reviews more than 30 million, including more than 8 million merchants, to the Michelin restaurant small to the street Sha County snacks; The same for the UGC class of the application of rice and food, respectively, based on the relationship between the food recommendations, Sharing and gourmet socializing, and pick, a gourmet magazine. But the target group positioning foreign returnees and other high consumer workers, using the interface for English, the high-end restaurant recommended App,indulgesmart is the first.

Stone Stone, founder and CEO, told 36 Krypton that he had just returned from the United States four years ago, and would like to know which of the people in Shanghai's Sichuan restaurant was the best to eat; To be sure, dietary preferences are very personal things, by the way of food and price search, users to find the desired restaurant is not easy. So indulgesmart do not want to do simple food yellow pages, but want to from the user point of view, to provide them with a very relevant, personal background of the accurate recommendations. The background includes: nationality, living area, dietary preference, etc., based on the information that the user registers and the key words they search for.

Stone also admits, do not want to and the public comments on the first face of competition, so the target group is local white-collar petty bourgeoisie, returnees and expatriates this market segment. This group of target users the first consumption capacity and desire is stronger, the second is stronger social demand. This extends to Indulgesmart's other position: social applications, products that hope to make a gourmet meetup, and gather cargo of similar tastes (with common desire) in the form of spontaneous online invitations from senior users (Power users) to meet online dinners together. In this way, diners can not only receive discounts from business incentives, but also received returns from Indulgesmart.

In the profit mode, Indulgesmart charge according to the effect. After that, the Check-in function will be introduced to collect commission from the customer according to the actual consumption amount. At the same time record the consumption data, can provide to the business to do the core user personalized promotion. At the same time, the future will also have a relatively low-key smart advertising display, such as the new restaurant recommended.

Indulgesmart's current strategy is to optimize the early user experience and revitalize the core community. Stone talks about two things that have been focused on products since June 1 this year, one is to improve the user experience, make the interface more fluent, the other is to train the core users, that is, the initial seed users. The team invited the public to comment, Smartshanghai, cityweekend very active diners, invited them to participate in the online party, and coupons to motivate them to write quality reviews, covering more merchants. To accumulate 2000 comments after the broad and informed, promote the use of everyone.

My own use of the feeling is: Indulgesmart user comments are not much, but the basic truth to the point, do not worry about the Navy brush points. The food style west-northwest type, the restaurant most "Gao Yang Shang", the consumer level has certain threshold, the comment user also to the foreigner majority. This is a good choice for expatriates in Shanghai, and imagine being an Italian, you probably don't want to hear from the Chinese telling you which Italian restaurant is the best, but rather to get to know the local Italians. The choice of petty bourgeoisie rich, high degree of internationalization of Shanghai started very sensible, as for the future expansion to other big cities, inevitably have acclimatized and ungrounded gas worries.

On the team, CEO and founder Stone graduated from Dartmouth MBA, has 14 years of product market and brand management experience, has served in Silicon Valley start-up and global multinational companies, responsible for merchant marketing co-founder Shichen (Shelly) has 8 years in Shanghai high-end hotel restaurant brand promotion and operation experience, Former Hong Kong Gaia Group China Regional Marketing Manager, Lapis Thai marketing Manager.

Indulgesmart (iOS) has a total of 8000 downloads since June, with a growth of 20% a week, totaling 5,300 local merchant information, 2,500 reviews and plans to launch the Chinese version in the future.