Industry website Profit Way analysis of the education site

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Subdivision of the industry site is considered to be a start-up or the direction of the site, which is like decorating home building materials education wedding photography and even driving school, etc. have appeared a series of relatively large web site. In the next period of time, the author will focus on writing a number of articles, for you to analyze the details of these segments of the business site of the detailed profitability, today first look at the first: inventory of those top education and training website is how to profit. There are two types of education and training websites, one is the education website which provides the education consultation as the main mode, the other is the training website which mainly provides the training information, the profit pattern of the two is quite different. This article first analyzes the educational Web site profit model.

The profit model of the education website mainly has the following points:

First: Advertising. This is the most permanent Web site profit model, educational sites are no exception. However, because of its specific industry, educational websites have different ways and types of advertising. This mainly includes the Alliance advertisement and the advertisement advocate direct advertisement. Alliance Advertising This needless to say, is mainly the launch of the Baidu Alliance, Google AdSense and Ali Mother Alliance ads, related to Pay-per-click, according to sales and pay by the display of multiple advertising forms. Direct advertising ads mainly refers to those in the industry more influential sites by some education companies value the various types of advertising on the above, in general, educational websites will work with companies in these educational industries, such as recruiting students, and commissions on a single basis, rather than simply placing hard ads.

Second: Online education. This is the more and more popular profit model in the past two years. I wonder if you have any concerns, the industry's top two vertical education and training websites, one that has already been prominently positioned on its home page to show links to online school courses, the other is simply doing it on its own, a prominent location on every page of its Web site for promotion. In fact, a commission is a very large income, whether it is an independent school or an extra school. The author has worked in one of the two companies, and has a daily commission of up to tens of thousands of per day.

Third: Self-coaching class. Educational websites offer a wealth of educational advice, and they have access to the Internet for candidates of all kinds of exams or for various types of counseling. Because of the numerous examinations in China, all kinds of certificates require exams. There will be counseling, and the education and training websites that occupy the opportunity will naturally have the chance and need to work on this kind of tutoring. Although the direct provision of online education to meet the needs of a number of students, but most students prefer the offline tutorial classes. Rent a house in the core city to ask a teacher, remedial class can be done, the website will send to these remedial classes to a steady stream of students.

The above education website's profit model detailed introduction. This article by the training Search http://px.wangxiao.so original, reprint please specify. Welcome you to continue to pay attention to the next "industry Web site profitability analysis of the training category website."