Interconnection online cloud platform to help chain Enterprise Micro-marketing "chain" up

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The rapid rise of mobile internet in recent years, let micro-marketing become the mainstream of the Times. Especially in the past 2013, there are too many successful examples to prove the advantages of micro-marketing.

From the end of the 2012, "Ted" to the beginning of the 2013 "Small Time" of social marketing, from Coca-Cola personality bottle to "crazy guess", "Baidu Magic Map" and "magic diffuse camera" sharing, from the Southern Airlines micro-letter services to "where Dad" Word-of-mouth, is no doubt that users and enterprises to display the micro-marketing strength.

But the exception is the chain enterprise, the effect of micro-marketing is not ideal, most of the micro-marketing chain enterprises have become general information release platform. Small number of fans, low forwarding and poor interaction has plagued the chain of enterprises.

The reason for this result, in addition to the interconnection of online executive President Li Zhengwan pointed out: "Most of the chain companies only understand the micro-marketing as a way to inform the traditional mode of thinking, the more important reason is that the characteristics of the chain enterprise itself." Large scale, wide range, difficult to manage, store many, size different, funds scattered ... And so on factors are restricting the chain enterprise in the mobile internet age micro-marketing step.

To this, the chain enterprise mobile internet large data cloud platform operation of the first brand provider-interconnection online, specifically for the characteristics of the chain enterprise, formulated a set of perfect, effective and convenient one-stop service solutions to help chain Enterprise Micro-marketing real "chain" up, The construction belongs to the chain enterprise own private custom type O2O closed loop industry chain.

Cloud platform and large data, is one of the most important parts of the program, in view of the characteristics of the chain enterprises, the cloud platform of interconnected online integrates the platform of PC end, mobile end, Web end, micro-client and so on, and a one-stop development and management way, while reducing the pressure of enterprises and saving the development cost, And for large-scale, wide range, store many chain enterprises, many platforms will undoubtedly make it have greater promotional space, users have more ways and channels to contact the chain enterprises, or even a two-dimensional code scanning can directly become a new marketing channel.

And in coordination with the cloud platform, multi-store membership points through, and even many industry members to get through, fundamentally solve the problem of difficult management, even through the use of membership points, many of the same industry chain enterprises or not the same industry multiple chain enterprises to achieve sharing, with the advantages of the cloud platform and their different audiences, form an effective geometric multi-level propagation.

In addition, the large data brought by the cloud platform can provide a very valuable and real effective reference standard for the chain enterprises. Prior to the chain industry for a store or an area of evaluation, often based on the experience of practitioners and feelings, or consulting companies to provide data to judge, compared to the overall three-dimensional large data, there is no basis and no standards. But with the help of the Internet cloud platform to provide large data can be divided into the consumer age level, consumption level and consumption habits, and so on, even through the analysis of the prediction of consumer character, etc., so that enterprises to make accurate and effective marketing programs and plans to form a highly cost-effective marketing case.

But this is only in the mobile internet to the traditional chain of the real "chain" up, when it comes to micro-marketing, the core part or "marketing", "micro" is only means.

Then, with the cloud platform and large data available on the Internet, chain enterprises can be based on the analysis of large data, and then use the Internet to personalize their own customized cloud platform for their own micro-marketing, such as according to a store around the people's consumption habits, preferences and interests of content, combined with their own products, Carry on the micro-letter push, launch the user spontaneous sharing and forwarding, form effective word-of-mouth communication; For example, according to a certain stage of people's consumption level and content, combined with their own marketing plans, different groups of people, different personalities, different levels of consumption of text messages pushed to form a precision marketing; Also, for example, according to the user's consumption character, pre-sentence consumption content, Advance into the marketing phase or preparation phase, and then use the cloud platform to the user to form a central impact, so that the potential users into the actual user. This is the Internet online cloud platform "micro-marketing" charm.

Interconnection online cloud platform for chain enterprises brought by the micro-marketing, that is, chain enterprises online and offline at the same time chain, each complementary, each user, have become their own mobile advertising.