Internet Marketing Three steps, every detail is critical.

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Compared with the traditional sales model, network marketing is a way to expand emerging markets. Because of its relatively low cost but no lack of success stories, so widely concerned by SMEs. But what is the concept of Internet marketing, many people have a yearning but unknown. Some people think that internet marketing is to do a website, but also some people think that the essence of Internet marketing is to sell things on the internet, or even more straightforward is to make money online. So many companies in the site is not perfect circumstances, hastily promoted, the effect is not good and hurried to give up; and some of the traditional enterprise transformation of the electricity business is not smooth, but the majority of losers. Therefore, it is inevitable to question the Internet marketing from the virtual world is not credible?

The answer is beyond doubt, E-commerce Network marketing is absolutely an effective complement of enterprise marketing model, but also will evolve into the mainstream marketing model. "Now do not carry out E-commerce, five years later you will have no business to do", we do not go into this sentence in the end from the mouth of Bill Gates, or Ma under the guise of his name, but network marketing is definitely the trend. There is one example to support that four or five years ago we may not have many people know about online shopping, but now? From Taobao to Jingdong, from household appliances to basic necessities, online shopping is everywhere. But why do some companies try to network marketing, but often fail? Shanghai website Construction company Pilotage Technology believes that the lack of details so many small and medium-sized enterprises lost in the starting line. Do not talk about E-commerce, network Marketing is a systematic project, the most basic three steps in each detail are related to success or failure.

The first step: Website construction production is very important, analysis and planning must not be less

Before the site construction, more important than the construction of the site is planning, this is a lot of small and medium-sized enterprises in the construction of the neglected. A company to do what kind of Web site, with what kind of domain name, or how the layout of the website page how layout, should set what kind of column, these nuances are not to be ignored. Now many companies do Web site practice is to find a or several network companies out of several sets of programs, and then price prices began to produce. What kind of effect does this web site have? In fact, as long as the realization of the Web site is an integral part of online marketing, perhaps not so reckless rough. The author thinks, the more reasonable practice should be the company that needs to do the website and the company that constructs the website together, the careful analysis website localization and browsing group, according to the demand defines the website function and the page design.

Website construction is also very key words, because the website is the network marketing early stage the execution result of the plan, also is the website marketing performance carrier. For example, we put ads on search engines to promote, when users click Ads naturally lead to the site to transform. If the site is not designed to make the force, it is also unable to retain users, not to mention later traffic conversion. In the Planning and website construction program under the guidance of the importance of the construction of the site how to reflect it? To be sure, is the two features and columns to set the same site, different sites to build the company's works to bring users experience is not the same. Related website Construction details a lot, such as the page load speed, some of the humanization of some color collocation or text upgrade and so on.

Step two: Optimize the whole station from the angle of user and search engine

In many people's minds, the first time to mention optimization is the search engine. This is understandable, because now more and more people through search engines to find the information or services they need. A company A website wants to carry out network marketing, but ignore the importance of search engine is absolutely not. Almost every person engaged in Web site building or network marketing, all know that the search engine weighing the weight of the site through two factors, one is the content of another is a link, which is why someone will search engine optimization of the essence of "content for the king, link for the emperor" reasons. But site optimization is not to write original hair out of the chain so simple, if so almost every site can get the ideal ranking. Where is the secret of website rankings? I'm afraid this is only known to the search engines themselves. Now focus on the site to optimize the diagnosis of the team is also a lot, such as A5 Webmaster Network SEO optimization Group (http://seo.admin5.com), through the professional team diagnostic guidance, in the top of the site may be less to take some detours.

Apart from search engine rankings, site optimization has another layer of meaning, is the user experience. And I think that the main site optimization should be placed in the promotion of the site's user experience above. Because no matter what kind of promotion, all want to let users see the site, if the site is not designed to create power, all marketing efforts are attributed to zero. There are many ways to improve the user experience, such as improving the speed of Web site access, from the user's point of view constantly enrich the content of the site and so on. But to improve the user experience should not be too much, such as some sites expect to impress the user, but also video and animation, and constantly pop-up products or service Recommendation window, the results of the use of the trouble to close the site. The author wrote an article a few days ago, "do not mistakenly into the subjective trap, the site construction users feel very important" put forward the network marketing six excesses, in the construction of the site is worth reference.

The third step: from the user to choose the right way to promote

With the further development of the Internet, there are many ways to promote the network. However, network promotion must choose the appropriate way, analysis of user behavior is critical. We use the website to build this industry for example, promotional methods in the forum post, micro-blog posting, can also be in the major portal site soft text, can also be in the industry portal good advertising, of course, can also be used for EDM mail marketing, but in all promotional methods, which way the best effect? Search engine promotion is undoubtedly the best way to promote the effect, which is because of the industry. Again such as sales of baby supplies company, want to promote the network, if the end user, search engine marketing may be poor. Taobao or some baby-like forums, portals to promote the effect of a lot of. There are a lot of similar examples, in short, a core is in the network before the promotion, must carefully analyze the user consumption habits, or spend money to spend energy and effort.

I believe that many people will receive countless advertising messages every day, in fact, this is a way to promote. This refers to the purpose of advertising messages, is to remind the Network marketing staff, in the network promotion, not only to take into account the user's use habits, but also to take into account the user experience. We also take the website construction site as an example, the use of EDM e-mail marketing Way to promote, in tens of thousands of mass mail directed Mass, will certainly play a certain effect. But if the controls are not good, the more mail is sent, the worse it may be. Often see a lot of blog comments and some Web site article comment, a lot of is naked advertising, in fact, what is the significance of doing so? Not only the website construction needs the user experience, the website promotion may need to pay attention to the user experience, the marketing detail everywhere user experience also everywhere.

Website construction and Network Marketing every detail is related to success or failure, a short and easy to remember the domain name, a safe and stable fast host, a good site, and even a fully consider the user experience of the network promotion methods and so on. Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) that any success is not accidental, network marketing is the same. Only real from the user's point of view, and then the user experience into the network marketing every detail, network marketing can be a smooth road. Before writing this article, the author is ready to buy a network of Lampblack machine, this thought, such as Suning, gome, such as traditional household electrical appliances chain enterprises should be more to the power (after all, professional to do home appliances business), but which had thought in the product search box after retrieving a few minutes did not open the product page. And easy news, Jingdong site to open a check on the dozen. Glimpse of sack, perhaps some companies are still very competitive, but if not aware of the details do not realize the user experience, the traditional enterprise of the transformation of the road will become increasingly bumpy.