Internet promoter: Ants climbing the Internet

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Increase the website traffic, and try to convert the click Rate into Enterprise benefit

Internet promoter: Ants climbing the Internet

Reporters in front of the three young people, almost every moment of the hands of the computer, a quick keystroke keyboard, a moment of meditation. Even in interviews, they don't leave their eyes on the computer. They are both mental workers and monotonous manual laborers. They are not single individuals, they are engaged in the same occupation, they have a strict division of labor, there is an industrial chain. Every site has people doing this kind of work. Their job is to make every effort to expand the site's traffic, and the click rate into the enterprise benefits.

They refused to take photos of themselves and politely avoided the idea of a reporter wanting to go to the company and asked to keep the unit hidden when reporting. Reporter persuasion, they agreed that the news can be issued when the real name of real names. Their careers are called Web Consultants, Web sites, and journalists call them "ants climbing the Internet".

Network Promotion:

Network promotion is through a certain way or method of goods, services and even people to carry out a certain publicity and promotion, and the media is the network. Website promotion occupies a large part of it.

Network promoter

Network promoters also call network salesman, one of the internet's emerging people who get paid for marketing their products on the Web or on the Internet.

Quan：

Thinking "key words" all day.

Quan: Manager of Network Promotion department. Hunan University of Mechanical engineering graduate, after graduation in the factory after more than a year of paint, and then job-hopping to Shenzhen, a business-to-business website to do the promotion, the site reached a break-even. And then to the current company, the Product Planning Department manager, the successor. Now the site in the same industry ranked first in the country.

Quan the first business-to-business company is a small company of more than 30 people, at that time, there are almost hundreds of domestic business-to-business websites, Google, Baidu has become the focus of these companies. Because the internet has an iron law, search engine ranked top three sites almost occupy 90% of the clicks, other nobody is difficult to survive.

The company is very small, simply do not have the ability to bid search engine keyword ads, how to do? Only basic free search engine optimization (SEO) is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of search results for a particular keyword, To the relevant optimization of the Web page, so that it can improve the search engine rankings, so as to increase the number of Web site visits, and ultimately enhance the site's sales capacity or promotional capabilities.

This is the way, Quan the small business-to-business company website in Google, Baidu included page number reached millions, daily visits more than 100,000 people.

Quan said, have the strength of the company, will spend money on search engines to put ads, we commonly known as keyword ads, that is, by bidding to buy a word in the search engine or more eye-catching position, so as to obtain traffic. The first focus of keyword advertising is the choice of words. Select the key words not only to be attractive, but also careful and rigorous. For example, travel to Tibet, airplanes, automobiles, trains, hiking, cycling, horseback riding and other forms are designed to come in, from Qinghai, Sichuan, Yunnan and other kinds of lines are designed to weave a tight net, you no matter which form, walk how a line, as long as the trip to Tibet, you will meet me on the road waiting for you, will meet you. But winning clicks is not the end of the goal, let the click to achieve and complete the deal is the victory. It needs to design a landing page, stimulate people's desire to buy, and clear and concise guide customers to buy a deal.

Quan said that this is a boring and challenging job, eating and sleeping are pondering the "key words."

Tao: Get hit rate can't expect luck

Tao's business card is printed on the title "senior management consultant." He thinks, the network marketing should according to each website, business and individual actual situation, take the most suitable marketing way, his "consultant" is to give you the advice, find the most suitable kind of marketing way.

Tao's recent "consultant" outcome is to help a friend think of the ideas, the Friends of the blog to plan a professional direct marketing site. Friends started blogging last year, and a website clicked more than 2 million a year. Blogging brings fame, but it doesn't bring benefits. Tao with friends Reasearchers, understand that he and an industry relationship is very good, he suggested that he build a sales of this industry products direct Marketing website, through the blog link sales.

Earlier, Tao made a similar plan. Have a friend built a website such as investment finance, the promotion encounters the difficulty, Tao discovers the friend finances and so on the article writes well, proposed he to write the blog, through the blog promotion own website. Friends so handle, in many sites registered blog, his blog is also very popular, often focus on promotion, open the network, there will be many of his pages of search links, website promotion, to obtain better economic benefits.

Tao introduced, many internet stations now have no economic benefits, just love and play, in fact, if carefully planned, can also be converted into benefits. For example, Huaqiang North has a netizen, the computer is very love, opened a second-hand computer forum, attracted a lot of netizens to discuss, the forum is very hot, popular, there are second-hand computer business companies to the forum to advertise, the forum has economic benefits.

There is a healthy website, marketing methods are also very unique, they organize people to search online users of various health problems, to solve the problem, and gradually the site's reputation to do it.

Also, some people are starting to use Weibo to promote, and Weibo is becoming a new way to promote the Internet.

Tao said, consultant planning is only a link in network marketing. To complete the network promotion must have planning, design, development, promotion, operation and other aspects of combat, generally seven or eight people to complete. Now the site, almost one-third of people are doing network promotion and marketing, especially after the official operation of the website, the main energy used in the website promotion. Now almost every enterprise, every unit has built a website, and some small units, web site management and maintenance personnel are not many, a considerable amount of work is also done to promote. Visible network Promotion This team has how huge. Most of them do the most basic promotional work, unknown, sitting in front of the computer every day, tapping the keyboard, hard work, cumulative increase in the number of clicks for the site.

These jobs are boring, and you can't imagine "Jia, your mom called you Home for dinner." That kind of planning, hitting the luck to win the hit rate of the explosive breakthrough, such a breakthrough and luck is difficult to hit you, hit it is not likely to have too much effect, because such luck comes quickly, and luck may go worse. " Therefore, it is more reliable to get the click-through rate of labor. As a result, most of the people in this business can sit, sink, and temper their personalities. The internet has no miracles and miracles are created by Labor.

Tao said, first to become a network master. Be proficient with all kinds of Internet tools. For example, network promotion is often used to bulk mail (EDM), but to get the customer's mailbox, we will use the corresponding software tools, set up a good software, you can automatically obtain a large number of e-mail, including names, addresses, units, telephones, mailboxes and other information, but the mass mailing should be targeted to find the target customer base, precision guidance, This is to find "seed" customers, through the mail and other information, access to the target group of mail information. Now the electronic magazines have flourished, and some of them will have 100,000 customers, and these customers must be the best target customers and readers. Financial magazine, financial Management magazine, Literature magazine, Professional magazine, each have different readership, mail to the appropriate reader mailbox is the most effective promotion.

With the advent of Internet technology, every day is a new technology, content, new tools, new forms, new carriers appear, only a day of tight stare will not lag behind. Some of the best business blog to read, some network to promote the QQ group to participate in the discussion, there are some business forums to pay attention to, but also often to participate in the Internet friends gathering. These are all ways of learning.

Lin Jun:

Professional promotion company Survival status is not good

Lin Army, describing the history of China's Internet "boiling 15 years" author, is currently playing games company vice president.

He has been immersed in the Internet industry for many years and wanted to run an Internet promotion company, but soon gave up the idea. He said that although the investment is not too big but to pull to promote the outsourcing of business, is not an easy job. In particular, the current industry is very irregular, fierce competition, to a single, it is difficult to earn money, the survival of the situation is not good.

Lin Jun said, the network promotion also has the Acme and the master, namely everybody often says "the push hand", it actually is in the industry chain's front section, belongs to the advertisement planning class, by them plans the packing some people and the event, through the Internet promotion, has achieved the sensational effect. For example, the more successful have "Angel sister", "Car models Beast Beast" and so on. But such planning and packaging are not to be asked. Such planning crashes can be fun to play, but it is difficult to continue operating as a normal.

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Review of the "Jia" incident

July 16, 2009, someone posted online: "Jia, your mother calls you home for dinner", a short two days reply number 300621, click Number 7.6 million. What makes "Jia" so hot? The answers are all kinds of things: remember the warmth of childhood, netizens ' sense of humour, figure fun. When the post gradually fever, Chongqing a media company suddenly exposed is they created "Jia", the purpose is to help a game to maintain concern and popularity. The idea also earned them 6 figures, and the "Father of Jia" was the 27-year-old Au Chunhua.

Au Chunhua, CEO of a media company in Chongqing, Network marketing staff. "At the earliest we did two programs: no one to deal with this post how to do?" His company has 10 employees, and there are about 3 to 5 such "hype" businesses each year. Au Chunhua revealed that the incident they carried out two months of deliberation and process design, the use of four executive media, shift monitoring performance, two hours a telephone report. "Total use of network marketing practitioners more than 800 people, registered ID2 million, reply more than 100,000." "After the sensational effect, the planning team withdrew and their replies accounted for only 3% of the real web postings," he said.