Intra-street mail: Steady income growth will transform mobile social marketing platform

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Nowadays, LBS is a hot topic, Baidu, Taobao and other large companies have entered, intent to seize the mobile social market. As a domestic LBS business, the Senate side is also a concern, the current to do simple check-in action has begun to decline, and how the transition will become the industry to discuss the topic. The recent outflow of a street-side internal mail revealed the transformation signal of the street, from the main check-in function into a mobile social marketing platform.

Street said that since 2010 on the line, there are many users have been enthusiastic contribution to countless high-quality content, sign in, broadcast, Raiders recorded the life of the user track and urban exploration records, mining a lot of good business to share with other users. And the street is also based on the Check-in function, gradually developed for the activities of marketing, coupons to provide, mobile social platform, and in 2013, the street will explore a new way out.

The street's internal Mail revealed that street income has been growing at 20% per cent a quarter, and will reach a break-even rate by 2013. There have been many comments that the street side of the profit model monotonous, the outlook is not very optimistic. The street will be transformed into a mobile social marketing platform to create a more valuable marketing platform by studying the large data and technological advances collected over the years.

These two years, in many large-scale concerts, movies, sports activities of the publicity activities, always see the street side figure. By checking in, the user connects the activity party and the host Place, collects the street badge, gets a discount, and has access to the surrounding goods. Users can also spread the spread by sharing attendance records and spreading the activity to friends. It is also one of the advantages that businesses and organizers are looking for on the side of the street.

Internal Mail Full text:

A letter to the crab family.

Dear Colleagues:

Over the past one months, I have attended several very meaningful meetings, not only with our investors, but also with the leaders and predecessors of some of our top-ranking technology companies, and from whom we have received many constructive suggestions for the street.

Today, I would like to share with you these valuable gains and what we are trying to achieve in the next 12 months.

#1我们的愿景-Provide the best service to users and partners

Over the past few years, many companies offering lbs social services have been transformed. As our peers, it is important to think about the causes of all these phenomena, but it should not be our focus. For the side of the street, we need to move forward at this moment and write our future with 100% of our energies. There will be peaks and troughs in the process, but there will be a day to reach your destination.

I hope everyone on the team will be able to keep these points in mind:

First of all, the street is fortunate to have a group of unique users, for two years has been contributing to countless quality content. Our users are a group of people who love to share and explore life. They have different tastes and personalities, but without exception are full of passion for life. By the way they generate every sign in, every photo, every broadcast, every strategy, a lot of valuable sites and high quality recommendations, is their contribution to shape the present street side. To this end, as a service-oriented application, in 2013 we want to further enhance the user experience, to provide more personalized service. Expect more people to live more colorful lives on the street.

Second, we should continue to deliver the concept of "live different"

Street users and teams are always shaping a culture, that we see life as a gift from God, every day is special, are worth living wonderful. What we serve is a group of energetic and enthusiastic people, who have different lifestyles, but are keen to inspire and inspire people through their own footprints and explorations. We look forward to this unique culture and way of life passed to more people, look forward to seeing everyone hug each side of life, live their own wonderful.

Third, take a longer view and be honest and brave to the side of the street to serve the world's largest smartphone user community. In one of Mr. Lee's recent blogs (perhaps a new one at the time I wrote this letter), he mentions that this huge group is still growing fast! This means that we need to serve more users and face more intense competition. But we need to love competition, because the other side of the competition means countless opportunities, all of which will enable us to grow fast, to make us look at ourselves honestly, and then to get better at the street, and ultimately to benefit our users and partners.

#2提供更精准的营销价值 to create more revenue

At the side of the street, we believe that good advertising can be fun, useful, and worth sharing with friends.

Looking back at 2012, we uphold the concept of "advertising is information", through useful, interesting, worthwhile sharing of mobile social marketing activities to help brands and merchants more effectively communicate with consumers, success.

All this has made the street a harvest season, and our revenues are steadily growing at a rate of 20% per cent a quarter. I am sincerely grateful to silently support our users, hard-working colleagues, as well as the support of the street, believe that the street is a quality communication platform for advertisers and partners.

Next year, our goal is to achieve a break-even. We will continue to comb the data, upgrade the algorithm, in the service of technology, we will provide partners with more accurate, more social value marketing platform.

#3最后, I'd like to quote "penalty gold" as a conclusion: ADAPT or die!

The reason why the street is today, thanks to your perseverance. I'm glad to have you along the way. Over the past two years, I am pleased to see our team from the immature to mature, focus from the individual to the team, we become more conscious, more humble and more pursuit. These are essential qualities for a successful team.

In order to meet the challenges of the next phase, we are also open to welcome more senior people to join our team. In the future, some new friends will join the Crab family, and some old friends will turn to the new career direction. We will remember these departing old friends and believe that they will become more confident and determined by the experience of the street, when they face the new challenges of work and life. Best wishes for their future career path! With the addition of new blood, I believe that the entire street team will become stronger, more able to cope with new challenges, seize the opportunity!

Dear colleagues, partners, friends, let us be ready to embrace the upcoming changes and challenges! Now, when you stop at work and look at this letter, please join me in thinking about the way forward and the goals that we are pursuing together. When we look back at the past six months or a year, we can see that the street is a higher level because of our common efforts. Deeply grateful for your participation in this trip, let us believe that next year will be better!