Introduce eight kinds of social psychological effects closely related to website sales

Absrtact: A website wants to survive and develop, not only need stationmaster to have build station knowledge, network skill, search engine optimizes ability, need stationmaster to understand customer more, master some social psychology effect related to sale, know network sale means, do well Network Battalion

A site to survive and development, not only need to build station knowledge, network skills, search engine optimization ability, more need to understand customers, master some of the social and psychological effects of sales, understand the network sales means, do a good job of network marketing. A successful webmaster, should be compound talents, can be in the network tide. This article will introduce eight kinds of social psychology effect which is closely related to the website sale, for stationmaster's reference.

The psychological effect of the advantages and disadvantages

The advantages and disadvantages are the starting point of all economic behavior and the driving force of all economic activities. This is the most basic marketing psychological effect, but also the most easily forgotten rules. Webmaster often have a misunderstanding, think as long as the site is good, can attract readers and customers, as long as the product is good, can sell good. In fact, a good website, good products are too numerous to die, what is the reason? is not to allow customers to "profit" or "avoid harm."

When doing web sites, or when selling products, be sure to always ask yourself, my website and products to the interests of customers where? What harm can customers avoid? Clear these, your site has a clear direction, but also have a competitive advantage.

Ii. the psychological effects of conformity

Although people now advertise themselves, herd psychology is still the most basic psychological effect. From the past "old three", to the later "new three", and to TV, VCD, DVD, computer, house, car shopping trend, no one is not a masterpiece of conformity psychology. And the modern network set off a frenzy, such as last year's group purchase, Taobao "second Kill", "Singles Day" shopping, explained in the network era, the power of the network in the amplification herd psychological effect.

Human beings are social animals, herd psychological effect is the basic attribute of social animals. For stationmaster come, can use herd effect from two aspects. First of all, from product sales to use the herd effect, such as in the sale of products, by showing the number of purchases of this product, show that the people have bought the product to stimulate the customer's herd purchase mentality. You can also stimulate the herd buying mentality by describing the benefits of other people's use of the product in the sales soft text.

Second, the use of herd mentality to set off a network frenzy to create your website or product, which is today's network marketing a high-level topic, such as event marketing, viral marketing and so on. Now because of the lower threshold of the network, everyone has the right to speak, set off a network frenzy for the individual is not a distant thing.

III. 250 Law

This sociological law is summed up by Chow Gillard, America's greatest salesman. It means that after each customer has 250 relatives, friends, you offend the customer, he will tell the 250 people, you lost 250 other customers, on the contrary, you will get 250 customers.

This 250 law, in today's network has been infinitely magnified, people through micro-blog, forums and other network platforms no longer only contact 250 people. Remember some time ago, a star inadvertently said on Weibo that he likes to see a cartoon, the results of the animation overnight to the website traffic volume increased by hundreds of thousands of. There are also many products because of a netizen exposure, and reputation sweeping. Now on the network 250 law is a double-edged sword, can in an instant let a website red, let a website die. 250 law requires the webmaster to treat each customer carefully, maybe he is to let you red up, or die in the past person.

Iv. The psychology of reciprocity

"Cast to the Peach, reported to Lee" is the most common mutual benefit psychology, but also the most commonly used sales psychology. Shopping malls provide discounts, quality services, and other additional value in exchange for customer purchase. And in the website sales, the use of reciprocal psychology has reached the extreme.

Websites attract customers through many free services, such as resource downloads and E-book communications. Do site, webmaster to overcome a stereotype, that only customers to buy products is the result of reciprocity. In the network age, the attention economy, a customer to visit your site, even if not to buy any products, you are also contributing. For example, this customer can introduce your website on his own network platform, can spread your website on QQ, even if he does not do these, his visit to your website, increase the amount of visit, also will let search engine will your rank raise.

Today, we write soft wen, and share their knowledge and experience, is not a kind of reciprocal psychological use?

V. The Law of Burnett

Burnett's theorem means that only occupy the mind, will occupy the market. It was proposed by Lio Bernett, an American advertising expert. Only by capturing the minds of consumers, your products will arouse consumers ' desire to buy.

This business regulation applies to the website, that is, the current network warfare is not on the network, but in the hearts of consumers. To make your site win, you have to keep your readers, even search engines, in mind. The key to winning is "new" and "special". The biggest feature of the network is the new, only constant innovation, in order to let everyone remember you, you can win the market. Experienced webmaster understand that a Web site's success is accompanied by a series of innovative footsteps, there is no longer than the foot of the road, only the Czech foot can be first published.

Vi. first-cause effect

The first effect is the impression that people leave in the first contact, forming and occupying the dominant position in the other's mind. In layman's terms, the first impression is the strongest, the longest duration.

This is an ordinary psychological effect, but the significance of sales is particularly significant. Sales Psychology studies show that when customers are exposed to goods, services, or salespeople, they can make a first impression in 45 seconds and then decide whether or not to go on. To be cruel, you have only 45 seconds to contact your client!

This is particularly evident on the site, many customers click on the site, just more than 10 seconds to decide to leave, because the first impression is bad, and some even just because the site opened a little slower.

First because the effect tells Stationmaster, people always judge by appearances, in and customer contact of the first moment, is to decide the most critical time, customers will not be a little soft to you. Be sure to pay attention to the appearance of the site, forming a good first impression, your site has the hope of survival.

Vii. the Authority effect

The authoritative effect, also known as the authoritative hint effect, refers to a person who has high status, prestige and respect, and what he says and what he does can easily arouse the attention of others and convince them of its correctness, namely "two-bit, expensive strongly worded".

In sales, this mentality is often used to overcome people's "purchase risk awareness", the authority said, this kind of thing is certainly good. At the same time, because of the authority to do the role model, their purchase will be recognized by society.

Regardless of whether this mentality is correct, because this is a general mentality, it is bound to be used in website sales. Each website, especially the specialized website must establish own authoritative image, increases the customer the trust. A famous American salesman said that people buy your products first because they trust you, the site is the same.

Eight, the effect of the door ridge

This is a very interesting effect, is that when you make a big request to others, it is easy to be rejected by others, you should first put forward a small easy to meet the requirements, when others accept, gradually increase the weight of the requirements, so as to achieve that big goal.

Why is that? When you ask for a big, difficult request, people will reject you because of pressure. But you make a small and easy request, people are willing to play the generosity and promise you, when you come up with new requirements, generally people tend to maintain the image of consistency, will be reluctant to promise you.

This interesting effect on the site sales is very useful, if the direct demand for customer purchase requirements difficult to achieve, we may wish to decompose this requirement, first from simple and easy to start, one step to do sales guide, and ultimately improve sales conversion rate.

The above eight sales-related social psychology effect, is to do the website sale frequently to use, creatively uses them, will effectively enhance the website the sales force.