IPad Air 2 to "change", new ads show to cut into more vertical

Apple recently unveiled a new version of the ipad Air 2 tablet on its website, the theme of which is "change".

The 60-second ad didn't advertise the ipad's gaming and entertainment function as before, instead, it shows the role of a variety of professional scenarios, for example, when a user puts his ipad into his motorcycle, and another user designs a new skateboard with the device in his woodworking shop. In short, the ad reflects the way the ipad is impacting people's work, creativity and communication.

At the same time, Apple's official website has also seen some "changes", and the simultaneous promotion of the ads appear in the several professional-level applications, will be in apple.com and itunes on sale. The theme song for this ad is the Orwells's "who Needs", whose creation band is from Illinois. The song was posted on YouTube 16 months ago and has so far played less than 1 million times. I believe it will not be so soon.

Here is the video of the ad: