Is it necessary for enterprise stations to write Kewords and description?

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Gene hasn't written a article in a long time. Today accidentally saw a post, asked: "Enterprise station description can not write?" Just recently gene in doing Business station SEO work, I thought to feel the need to express their views.

In fact, when we consider whether description is necessary to write, we should first understand what is description and the status quo?

Keywords:keywords is a website set to the homepage so that users can search through the search engine to the vocabulary of this site, the site's keywords represent the site's market positioning.

Description: For search engines to provide reference, Web page description information, search engine adoption, as the search results in the page summary (snippet) display.

Status quo: And today many sites in order to be in a short time to achieve a good ranking effect. Use keywords to stack. But with the continuous improvement of search engine algorithm, this method has been se "pull black", while the reference value of keywords and description fade, only relatively unique, accurate keywords and description information will be se as a reference.

So we don't have to write a description? Just recently a friend consulted me and asked me why many masters do not write keywords and description. Whether the master likes not description and keywords AH or is not the 2 are not Baidu attention ah. So what do we do to study keywords and descriptions so seriously?

Gene told everyone we should not hurry. Careful analysis of the pros and cons of description we can be very clearly intuitive to decide whether to write or not. Through the analysis of gene found that many sites do not write description and keywords several reasons:

One, the website program question: Many program's head keyword title and the description are calls the same page. And now the mainstream open source free program, and only a very few support each page are different keywords and description functions. Although many programs are said to have a good SEO function. But by being called the same page. After the adjustment, all the pages of the entire website will display the same keywords and descriptive information, this situation many enterprise stations exist.

Like this situation, not only on the site does not have any benefit, but cheating and so on suspicion, so as not.

Second, can not determine the keyword and description: In fact, many articles or pages are unable to set and fixed description and keywords. And the most intuitive is the forum. Take the forum. As long as the comment function is turned on, the amount of comment information is large, and the specified keywords and description are inaccurate on the entire page. So why not.

Third, let search engines themselves to catch: Search engine crawl to the description of information, most of the cases show in the search results are "dynamic". It can also be understood that the search engine itself to crawl the description of information, in the search results displayed in the page summary is not fixed, but according to the search keywords different, display a different page summary. This means that a Web page has several different page summary information, which is dynamically matched according to the keyword searched by the searcher.

There are other reasons, of course. I am no longer careful, but we are in the judgment of writing and not writing at the same time we have to clearly understand the role and effect of keywords and description, and then to measure.

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