It is the core of the website optimization as a process building brand

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With the continuous upgrade of Baidu algorithm, traditional Web site operation model has encountered serious challenges, the webmaster want to make money through the operation of the website is not a simple thing, it takes a lot of time to invest in the line, it is so some stationmaster endure the increasingly stringent requirements of Baidu, began to deny their own entrepreneurial plan. It is true now for the grassroots webmaster want to run the site is indeed a very difficult thing, but can not be denied that the success of a lot of people, the key or to see their own website operation of the idea, search engines are important, but compared with the construction of the brand, search engine optimization is just the process.

A positive attitude, brand building needs to start from the user experience

User experience has become the core guiding ideology of SEO optimization workers at present, whether from the content of the building, or the layout of the site, fully embodies the idea of this optimization, so that users can experience the speed of the site, but also be able to be attracted by the wonderful content of the site, of course, the interactive link is essential, Mutual communication has achieved the growth of the site, these are the site operations need to seriously consider the place. And these places is also to create the site brand and Word-of-mouth key, but a lot of webmaster in the operation, blindly consider affinity search engine, that these work is for search engines to do, if so, then your ideological state is behind.

Search engine Although important, but the end result is to serve our website, Taobao if the departure of Baidu, so live colorful, of course, if the Baidu into the drainage category Taobao, so more can let Taobao more moisture, flow will be more, this shows an important fact, that is, we engage in Web site operations, Do not have enough to hang a tree in Baidu, but to Baidu as a service to our website tool, under the guidance of this idea, you can find the original garbage outside the chain, garbage content of the site operation method certainly not, search engines do not, users do not buy the account.

Strong PR awareness, brand to learn positive marketing

Building a brand is a very difficult thing, not only is there a huge marketing plan to deal with, but a smear against rivals, and a smear on the internet is becoming easier and less regulated, unlike in Germany, where the keyword is discredited in the face of Google's dropdown list. Google also has to bear joint and several liability, in our country such things are absolutely impossible, which is why brand operation should be at any time to solve the public relations crisis.

That is to say the website operation must have the strong public relations consciousness, when your site is faced with a competitor's smear, how you should deal with, this is very critical, not to become your brand building Waterloo, so the author believes that the first to find the black source, which depends on the site to identify the source of negative information, and related site owners to communicate, the demand for these negative information to give timely treatment, in addition to the use of large marketing organizations, through marketing their own positive image of the site to carry out negative repression, so that can effectively enhance the site brand image.

Finally, the old saying, the road to success is always the same, the road of the loser always has the different way, for the website operation, build the road of success can not be separated from insist, but also inseparable from the flexible use of innovative thinking, according to the mode of operation, blindly rely on search engines, may be in the short term will receive a certain effect, But in the long run, this way is doomed to fail! This article by the Www.jianzhuhr.cn Building talent Network starting A5, reprint please specify thank you!