Keywords from the introduction to proficient in Zhuhai SEO keyword learning summary

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This period of time Zhuhai SEO Chong Blog has been updated on the content of the keyword, today to a summary!

Through the article "What is the target keyword" a article, perhaps a lot of beginners understand the meaning of the keyword, but the heart will not know why to study the key words?

Personally feel the following aspects of understanding:

1, to ensure that someone search the target information to determine the key words, the first is to confirm that the number of users to reach a certain level of order, or even if you get a good ranking, the flow did not come up, conversion rate is very low, that also does not mean, so "the party's policy" must be grasped well, generally can refer to Baidu index.

2, reduce the difficulty of website optimization

It is good to choose a keyword with higher index, but the competition is big, optimization difficult, choose a search more than a few, at the same time not too difficult keywords, site optimization can be in a certain budget, cycle to achieve better results, this may be the wise, of course, the cow B, and then he can do it, It's just that the workload may be bigger.

3, to find effective flow.

Flow itself is not necessarily valuable, only the effective flow can be converted to the assets. Select the user has revealed a certain purchase intention, targeted some of the key words, for how to select a strong keyword? Please take a detailed note before the "keyword selection needs to be targeted strong."

4, through the core key words, expand the long tail keyword, so that the keyword diversity.

The long tail Word can judge the user intention, has the extremely commercial value, through the core key words, understands the netizen also to use which specific words, the search index is how many.

Understanding the meaning of research keywords is the first step, then how to choose the keyword?? The choice of core keywords determines the site content planning, link structure, the construction of external links, and other steps related to the choice of key words recently blog has a lot of articles, interested friends to see again, now on the specific principles to fry rehash:

1. Content Relevance

Wind and horses do not phase content, even if you can be optimized by a good ranking, or even a lot of traffic, can come but not your target customers, conversion rate is very low, so what is the meaning of it? Of course, it doesn't matter if the garbage station ...

2, search more times, less competition

The most searched and least competitive word. Need a lot of detailed information mining, expansion, list the number of searches and competition degree data, or can find a relatively large number of searches, the competition is small keyword. Information traffic can be judged roughly according to the number of searches and the degree of competition. So you should do a detailed survey to list the most effective key words after combining the two.

3, the main keyword can not be too broad

Too broad keyword competition is big, the difficulty of natural optimization is high, and even if the rankings can be done, the search for the users of such words is still ambiguous, which is not much help in looking for potential customers, in contrast, targeted keywords may be higher conversion rate.

4, the main keyword must not be too special too long.

The homepage of the website of course should aim at the more popular keywords in this industry (note: As mentioned above is also unfavorable too extensive). In order to attract the most potential users, your site should aim for the most important keyword coverage should not be too small.

5. Commercial value.

Strong purchase intent, high commercial value of the keyword should be the first consideration, whether it is content planning, or internal link arrangements, should be focused.

Select the key one of the parameters is more important is the competitiveness of keywords, for how to analyze the competitiveness of keywords, this article is no longer described, please read blog article: "How to analyze the competitiveness of keywords?" This article has been very detailed to explain. This article mainly from how to analyze competitors to explain:

First, the domain name weight related data

1. Domain Name Age

Including the initial registration time of the domain name, but also includes the site's first search engine time included.

The older the domain name, the higher the weight, when entered is very old site, beyond the difficulty will increase.

2. Website PR value

PR value is an intuitive description of external link quality and quantity of the best indicators, generally speaking, home PR value reached five or six, is a good site. Reach seven or eight and above, the weight is very high.

3. Snapshot Date

The newer the snapshot, the higher the frequency of the search engine crawling, which in some way represents the weight of the domain name.

4. Total number of pages included

Generally speaking, the larger the site, the higher the weight, which in a way represents the weight of the domain name.

5. External links

Including the total number of domain names, the number of external links, the number of external links, external links to the total number of domain names, anchor text distribution. Also can further look at the external links from which sites, whether to exchange links, forums, blog messages, such as low quality links mainly.

6. The main catalogue contains the situation

1. Yahoo fooled, open fooled, Hao123. These high-quality catalogs only include quality, weights such as high web sites, search engines also know this, so the site will be given to fill the corresponding weight promotion.

7. Social media presence

Including the main online bookmark number of services included, such as Delicious, Baidu collection.

The number of times a social content referral network appears, such as Digg, Twitter, or the number of sites recommended or mentioned. The more social media appear, the more popular the site is, the more likely it is that the search engine will be able to put this in the Psalm ranking algorithm.

II. website Optimization

Whether the page title tag contains keywords

Site column distribution is clear and reasonable

Whether the URL is static

Site link structure is reasonable and effective

How far is the inner surface from the home page? Is it possible to reach all inner surfaces within three or four clicks? Is there any substance in the main page of the website?

Does the navigation system use the Flash,js script and so on the disadvantageous relocation method

Does the page use the H1 and H2 tags?

The above work is best to build a table for analysis ...

do so much upfront work, that next is the keyword deployment, then, I wish to Zhuhai Seo Chong on how to deploy the key words and we learn:

For this part of the work, many sites are not in place, often we will find a lot of sites in the title of all the pages to determine all the keywords are listed, so the meaning is not big. SEO effect to achieve the most ideal state, that is, every page in the site can become keyword Flow Import page, so that each page to play its role. In fact, in the SEO executive's idea, the first two phases to determine the target keyword evenly distributed to each specific page, and each page due to the different content of the keyword is also different. General experience operation is, a specific page best layout 2~5 a keyword, if too many keywords, will be the density of the keyword diluted. If your SEO executive team is good at writing Web language editors, you should also have a plan to compete for specific keywords to create content.

Here I want to make sure to remember a principle: let the information be readable, the occurrence of the keyword should be the need of language description! Don't pile up keywords, which can cause trouble to your site. Keywords should not be isolated from each other, and they can be strung into a perfect sentence by language description techniques. After all, we are facing people, we must people-oriented, user experience is fundamental!

The article is written here, almost over, because the whole relevant keyword selection and deployment of the work are almost, the last on the flow of the prediction and keyword monitoring, we will combine SEO tools for analysis, I will no longer long-winded, the last point: since the end we need is the Executive force!

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