Kirin game is still in: Online games and video fusion is a natural cooperation

Since 2009, internet users have soared by tens of millions of times per month, with more than 400 million Chinese netizens by the end of March 2010. In the three nets in the direction of the trend of integration, the game industry's entertainment characteristics by the film industry attention, and the film industry vertical trend of development of the online games industry has found a favorable agreement.　　Nowadays, the trans of online games and movie industry is becoming a popular trend. The cooperation effect of net swims and film and television is the problem that the net swims enterprise concerns.　　2009 Kylin Net "Genghis Khan" and the film "Thorn Mausoleum" successful cooperation to overturn these doubts, and to promote online games and film deep cooperation in a typical case.　　Today, Kirin Game CEO has entered the game observation room, chat online games and film and television cooperation. In the interview, Shang that the net swims with the film and television, in the culture, the subject matter has the blood link.　　If you want to express a thing, no matter what its form of expression, will be a natural cooperation. Talk about online games and film most cooperation may be in the film a few seconds of the game screen, the film side will also feel, will not be too heavy commercial taste. Gaming companies feel that the money is not back, a bit of a disadvantage, Shang said, for a commercial enterprise, may consider one thing always has a cost-effective, there is a driving force, but if the film as a cultural product as an advertising carrier, it may feel like it is not as good as a roadside brand advertising lasting. But if you think this thing is a popular process on the subject, I think it has a potential, subtle, or long-term effect. Shang that this cannot be measured by mere hard advertising. Any form of advertising can be very blunt, people may feel uncomfortable, but some ads may have formed this natural combination, such as carbonated drinks and basketball, we naturally think that playing basketball should drink some carbonated drinks, we have formed the inertia.　　This is actually the best combination. Shang in the interview also talked about the future of Kirin game plan, he revealed next year may be launched "The Water Margin" and "a Dream of Red mansions", belong to China's classical theme. Also purchased the "Snow Mountain Flying Fox", "Book Sword", Jin Yong Martial arts theme. In addition also bought "Purple Chuan" such a network novel theme. Kirin is now in animation, movies and games in several aspects have some exerting force. Kirin's own film and television team is the "painted" production team.　　This October may start a big movie, is they re-made "painted Skin 2". When it comes to the recent phenomenon of job-hopping, Shang said this should be a relatively normal phenomenon. Because this industry is very young, it is full of a kind of vigor and agitation. In fact, in the early days, it may be difficult to imagine a new industry without a variety of restructuring and mobility, the industry is in fact lost its vitality. Now in fact, everyone in this industry is constantly adjusting their position and thinking about their own direction, because the people in this industry are very young. As the project adjusts, there will certainly be some specific team adjustments.