Korean media said localization is the key point of Korea's online games success in China

April 8 The latest news, the following is a Korean media analysis of Korean games in China can be successful article.　　The success of "crossing the line of fire" and "running kart" in the Chinese market concludes that "localization" is a key factor in the success of Han Yong in the Chinese market. South Korea's large online games "through the FireWire" to these Chinese elements are integrated, and the combination is very good.　　Therefore, the key to the success of the "crossing the line of fire" in China is its success in localization in China, with details showing that even the smallest props in the game are the ultimate.　　8th, according to a game industry, the South Korean developer Smile Gate developed by the Neowiz Games and China's Tencent jointly operated "through the FireWire" in China to obtain the highest popularity in the major list also leaped to the top. Interestingly, in South Korea, "Crossing the line of fire" is in fact a failure of retirement. According to the Gametrics data from the computer search engine site, the search rankings of "crossing the line of fire" last week have been squeezed out of 150. There are a lot of differences between the political social background and the cultural differences, but the big reversal is not much like this.　　The gaming industry agrees that the phenomenon is dependent on the extent to which the game's "localized" strategy affects the game.　　Localization is the process of changing the UI of the game, the game system, and so on, taking into account local culture and players ' preferences, interest and love. In the past, the catering industry or the financial services, such as the export strategy as the main mode of circulation, however, recently, mobile phones or automobiles, in the material market has also launched a major market strategy.　　Large online Games Secure server operation, periodic updates and so on are necessary representative service products.　　Through the fire through the consideration of China's local PC environment, to provide a strong Chinese cultural atmosphere of the game map and through a variety of promotional and so on to achieve the success of the game in the Chinese market.　　In the previous 2008 and 2009 Global Games Celebration WCG, the game was officially identified as a competition event, which shows its popularity in China.　　Nexon's "Running kart", which enjoys high popularity in China, has also added a map of the Forbidden City to the game, as well as a cute car with a panda image, a unique localization element that has made these exotic games a good soft landing in the Chinese gaming market and has laid the groundwork for success.　　"Running Kart", which began operation in China in 2005, continues to improve the content of the game through continuous updating, so far the game is ranked among the top rankings.　　Conversely, companies such as CJ Entertainment and NHN Hangames, which find local partners to export their games directly to the Chinese market, have suffered a bitter defeat in the Chinese market last year.　　Gamehi's "raid" lowered its first game in South Korea, in order to work with Chinese local operators to abandon 1/3 of the original development team, and other outsourcing team to take charge of the game localization, demonstrated its dedication to the determination. Game operators said: "The game operator to carefully consider the local cultural background to operate, even in South Korea as the first game, in order to enter the global market, it is necessary to change the details." "(Digging the shell net)