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There are three months did not write articles and update the blog, a lot of friends asked me is not out of the lake, in fact, not I become lazy, on the contrary, the last three months, wrote Dead me. Because these months in the closed door to write a book, write is the sky Halo Dark, wrote almost about 300,000 words, probably in early June can be listed. Now the book is finally finished, so I Hu Hansan back. Gossip is less, and books are the same. My blog has always been to share the style of experience-oriented, today is no exception, this time and we talk about resources to promote the topic of cooperation. Because the article is relatively long, so this article will probably write three or four section, today first released the first section of the content.
What is the resource cooperation promotion?
Between enterprises through the exchange of their own advantages of resources to achieve mutual publicity and promotion of activities, that is called resource cooperation promotion, such as typical advertising swaps, flow swaps and so on.
This way the most characteristic and advantage is able to invest in the situation, the use of their own hands already have the resources to achieve marketing promotion, expand the benefits of the purpose, can let the hands of the resources to play the most effective. and suitable for any size of companies, units, and even individuals.
But his difficulty is also very obvious, the key to its success is how to dig deep into their own resources, effectively expand the value of resources. So this requires us in the actual operation, to give full play to the imagination, the cooperative approach should not be arrested in a grid, good cooperative ideas will bring better results.
Because the resources cooperation has the magic effect, therefore each big company has paid more and more attention to it, has even evolved into a specialized department and the position, its name is BD, namely Business Development, translates into Chinese for the business development. In some companies, the BD department has become more important than the traditional marketing department.
Ii. basic steps for cooperation and promotion
The basic process and procedure of resource cooperation is very simple, for experienced old BD, it may take only 10 minutes to talk about a partnership, because it has only three simple steps:
The first step: Determine your own resources and needs
Before we want to seek a variety of cooperation, we must first understand that we have those resources and advantages can be used, that is, to maximize the first to explore our own resources. At the same time, be clear about what we want to achieve through external cooperation, we want to have those resources. It is best to organize this information into a simple document or PPT for easy presentation to partners.
Step two: Identify each other's resources and needs
Clear their own resources and needs, began to embark on a journey, through a variety of ways to find suitable partners. The general BD staff in the eyes of the people look very leisurely, seemingly is chatting online, online participation in various activities, nothing to call someone to eat. In fact, this is not the case, these events are to be able to access more potential partners.
In this process, once you encounter a company that is likely to cooperate, do not rush to talk about cooperation, you should have a general understanding of each other have those resources have advantages, which have no we want. And then preliminary thinking about our resources, there is no other interested, we can give each other what! If you can directly find a reliable mode of cooperation is the best. A
Step three: Find the combination point of the two sides
When we determine the possibility of cooperation with the other party, the two sides again formal contact and negotiation. This step is very simple, as long as we can find the point of integration between the two sides, cooperation is basically a half. Note that the negotiation should be in accordance with the principle of common ground and mutual win. Our proposals and suggestions must be beneficial to both sides, especially the other side. We must not just unilaterally benefit us, but ignore each other's interests. Tips: This article is to push a founder, the Blue Flame member Kun original, want to participate in pushing a network marketing college training Friends, please search push or kun, you can also log kun (pinyin) point card mother. Please retain this copyright information when reproduced.
Tips here, if the initial contact with each other, that in the early stage must be clear to each other four things: 1, who you are, 2, what you do, 3, you can give each other what, 4, what you want. Just let the other person know the problem clearly, the other side will be interested in sitting down to talk to you, and this also saves time and improve efficiency. Otherwise, either the other person directly rejects you, or when it comes to the end, it is a waste of time to find that there is no cooperation point at all.
I met such a friend, from the beginning of the year to now, has been through the QQ and telephone to find the author countless times, I hope about the author come out to talk about cooperation. But the author has not promised to meet him. Because they have been in contact for half a year, but the other side has not said clearly exactly what kind of a cooperation, and never mentioned can bring benefits to both sides. Even several times in initial contact, he did not say what he was doing. Or the author repeatedly cross-examine several times, only then probably figure out what the other company is.
Iii. How to tap resources?
In practical work, the most troubling problem is that there is no resources to do? Especially for some small enterprises and individuals, they are not as rich as large companies, if the effective mining resources is their cooperation to promote the biggest barrier. Here's how to tap resources for individuals and small businesses:
1, self-made resources do not ask for
Any company or individual resources are not free to appear, are experiencing the process from scratch. No resources are not scary, the key is to have a dare to imagine and create the heart. The so-called conditional on, there is no condition to create conditions, we can completely according to their own needs, to create some resources out.
If the mind, combined with the previous content and knowledge, you can create a lot of resources. For example, for a specific area of knowledge and skills, you can completely organize the relevant content of the network into a system, comprehensive, perfect series of e-books or electronic magazines, and then through this resource to cooperate with people.
For example, the network can be found free of the relevant media address book, user directory download all, and then reclassified, screening and correction. This has become a very valuable media resources, user resources.
In fact, a lot of free resources on the Internet, as long as we carefully, these free resources to effectively integrate and use, can play a very large role, and even its own can produce very large economic benefits. Like the author in the age of 20 years old, once sold on the network marketing software. In fact, these software are found on the network free version or crack version of the program, but because the network free software is not concentrated, and hidden in a large number of trojans, viruses, so many people do not have the conditions to collect 1.1 points. So the author of those available, secure software all collected up, then became a tight resource. When business was good, tens of thousands of pure profits could be achieved each month.
To be continued, please follow the following articles. Due to space reasons, this section of the end of the content, interested friends, please pay attention to "detailed resources cooperation promotion of the second"
Author information: Kun, bbs.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Communication 53 Group 73153802, Welcome to join. Another push on the network marketing online 9 and offline 3 training has begun to accept registration, interested parties please contact.
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